updated 04:30 pm EST, Tue December 14, 2010
Paramount makes movie apps for WP7 handsets
Paramount on Tuesday said it will bring out 10 movie apps of its films just for Windows Phone 7 smartphones. The first of these apps is School of Rock, now available in the US and Canadian Windows Phone Marketplace, with other markets getting it before year's end. Each app uses Microsoft Silverlight and includes the full movie, as well as themed menus, buttons, bonus features and other special experiences.
Three other titles named thus far include Zoolander, Waiting for Superman and GI Joe: The Rise of Cobra. The remaining six titles will be announced at a later, unspecified date. From the app, users can cut their own custom clips, answer trivia about the movie with Scene It? questions, and a Movie Info section that names the actors, music and places in the movie.
Paramount worked together with Digitalsmiths, Hypershow and Trailer Park on the WP7 movie apps.