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Study: 78% of corporate buyers want iPad so far, 9% PlayBook

updated 02:45 pm EST, Wed December 15, 2010

ChangeWave says iPad work demand jumping in 2011

Over three quarters of corporate buyers planning to buy tablets in early 2011 still plan to get iPads, ChangeWave said in a new study. About 78 percent of those committed to tablets in the first three months of next year were intent on getting an iPad. Although RIM saw an improvement as it edged closer to release, only nine percent expected to get its BlackBerry PlayBook, which was now tied with Dell tablets like the Streak and the upcoming seven-inch Looking Glass.

HP and Samsung, despite being the only two with larger tablets actually available, only represented eight and four percent of interest respectively. Demand as a whole was set to jump, the researchers said; only seven percent of the 1,641 corporate buyers asked already had tablets in use, but demand was at 14 percent.

The preference for Apple may have tied in directly to experiences with those tablets already on the market. About 69 percent of those with iPads at the workplace were "very satisfied" with how it was performing. Only 23 percent of those with the HP Slate 500 said the same, and just 12 percent of those with the Dell Streak were at a similar level. Overall satisfaction was lowest with the Windows 7-based Slate, as 31 percent were unhappy with Microsoft's one-time "halo" tablet, even with its corporate focus.

Among those with iPads, the hardware was more active thn it was in the past. Web, e-mail, regular office work and sales presentations all got a boost. Significantly, about 38 percent of corporations with iPads were now using them as full-fledged notebook replacements, up from just 25 percent a year ago.

The results aren't a complete reflection of the market but supports early behavior in the market, where most companies haven't delayed or cancelled iPad rollouts even in businesses that normally favor the BlackBerry. A recent JPMorgan trial run could see RIM locked out of one of the larger financial institutions in the US without an expansion of the trial. The percentages may nonetheless change significantly next year once the PlayBook is available to test and more Android models have been unveiled or start to ship.

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Most of these surveys don't mean very much

    but I'd sure like to see the iPad crush the life out of Windows tablets early on. Microsoft has been getting its way far too often because of those IT managers who refuse to let go of the past. Hopefully the iOS platform might get them to at least give Apple some chance of getting into the enterprise. Otherwise, no other company will ever have a chance of getting past the Windows Blockade. There has to be seriously something wrong with the computing industry if only one company controls everything.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    The 9% must be Canadians

    RIM is currently Canada's biggest company. But not for long.

  1. Nigel2112

    Fresh-Faced Recruit

    Joined: Sep 2009


    The moment..

    ..we have available funds, we hope to make some iPad purchases.
    'PlayBook'? Never heard of it.

  1. facebook_Fan

    Via Facebook

    Joined: Dec 2010


    Playbook Apps Matters.

    I would like to see a good number of apps ready for Playbook
    before its launched. This apps list forms a main deciding
    factor in Playbooks success or failure.


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