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Apple TV, Boxee, Roku may get NFL Sunday Ticket

updated 12:25 pm EST, Wed December 15, 2010

DirecTV hints Apple TV getting NFL Sunday Ticket

The Apple TV other unsupported platforms may get NFL Sunday Ticket in what could be a major coup. A leaked DirecTV research survey has suggested that those who subscribed to the Internet version of the live sports service could watch on an "Apple TV, Boxee or Roku player," adding dedicated media hubs that haven't had service at all before. Blu-ray players, game consoles and direct TV connections were likewise mentioned in Engadget's tip.

Along with the device mention, the example pricing sheets float a number of possibilities for how an updated NFL Sunday Ticket would be priced. In addition to the usual season pass, which could cost either $40 or $50 for a digital-only version (free or $10 bundled with TV access), viewers would have the option of paying $20 for each weekend of their choice if they only need the Internet version for a handful of games.

Live sports have already been a staple of the mobile world and have been recently been finding early outlets in digital media hubs. The MLB and NHL have extended content deals across platforms like Boxee and the PS3, and ESPN3 content is now available live for the Xbox 360, but NFL access has until now remained limited. Unlike services such as Hulu, however, the NFL isn't as dependent on TV carrier revenues to drive its business and may be more willing to offer Internet service even if subscribers then scale back to cheaper TV packages.

Apple's addition would be even more significant as it has never supported live content on the Apple TV. However, the company has just become open to using video services other than iTunes and has implemented Netflix on its current device. The use of iOS also simplifies loading apps and could lead to easier integration of new features, although it won't necessarily lead to an app store.



By Electronista Staff
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Comments

  1. climacs

    Dedicated MacNNer

    Joined: Sep 2001

    +2

    did you hear that?

    the sound of sphincters puckering up over at DirecTV and Dish Network... as well as all the cable TV providers. Who needs them? I for one am thrilled that I can pay for only the TV I want to watch. I no longer am forced to subsidize Fox News Channel.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    did you read that?

    the sound of sphincters puckering up over at DirecTV and Dish Network... as well as all the cable TV providers.

    Um, the research is coming from DirecTV. Dish and the cable networks don't even have the NFL sunday ticket.

    And since you can already get the nfl through your iPhone via the sunday ticket, this is just adding it to your AppleTV over the internet rather than through the dish.

    Who needs them? I for one am thrilled that I can pay for only the TV I want to watch. I no longer am forced to subsidize Fox News Channel.

    And once the networks start to feel the pain of people dropping their catv packages and doing ala carte programming via the iTMS or the like, you can be sure the prices of those products and services will increase. And don't be surprised if you start getting requirements like needing to buy two different shows, not just the show you want to watch.

    And lest we forget the advertising that will start expanding into those digital versions you will claim shouldn't be there because 'you paid for it'.

  1. climacs

    Dedicated MacNNer

    Joined: Sep 2001

    +2

    oh

    so I should fork over $100 a month because maybe perhaps sometime in the future, when millions of others do likewise then iTunes and Netflix might maybe charge me more?

    I will rush right out and start buying music CDs for $20 a pop even if they only have one or two songs I really want, because if I don't then iTunes might maybe someday charge $10 per track to make up the difference...

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