Windows Phone 7 outnumbered 100:1 in web traffic

updated 02:10 pm EST, Thu December 16, 2010

Windows Phone 7 well behind iPhone, Android online


Windows Phone 7 has yet to garner enough web traffic to be meaningful compared to its rivals, Chitika said today. While overall on the increase, the platform so far has never passed 0.45 percent of requests on Chitika's ad network. Android outnumbers it by a ratio of 100 to one at about 40 percent.

iOS still had the majority of Chitika's traffic at about 60 percent.

The share isn't a direct mirror of WP7's influence since it only represents those developers using Chitika for their ad-supported apps; the BlackBerry and other platforms aren't on the network. The wide gap nonetheless suggests that Microsoft, even if relatively successful with its phone launch, hasn't grown quickly enough to register as more than a small fraction of app use. "Microsoft may do well to position Windows Phone 7 as a BlackBerry nemesis rather than an iPhone/Android killer -- the corporate worker’s smartphone of 2011," Chitika said.

Most of WP7's initial growth is only expected to come in 2011, when it will reach Sprint and Verizon and more manufacturers than just Dell, HTC, LG and Samsung. [via GigaOM]




By Electronista Staff

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Previous Comments

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +4

    Wow

    Those 5 guys who bought Windows Phone 7 phones sure are browsing a lot.


  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    +8

    well, to be fair...

    how long has WP7 been out there? I don't think it's any secret that people weren't lining up overnight to get the new WP7 OS-based phone. Good advice though that WP7 ought to be considered successful if it can compete for 3rd place behind iOS and Android phones...


  1. chefpastry

    Mac Enthusiast

    Joined: Nov 2005

    +1

    What???

    "Microsoft may do well to position Windows Phone 7 as a BlackBerry nemesis rather than an iPhone/Android killer -- the corporate worker’s smartphone of 2011," Chitika said.

    Make a product, then deliberately position it to be third best. What kind of logic is that? Why would any consumer invest their money in to such a company and/or product???


  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    -1

    Good Writing is Short Writing

    Instead of using a bloated sentence like "Windows Phone 7 has yet to garner enough web traffic to be meaningful compared to its rivals, Chitika said today" why not edit it down to its true essentials as in "Windows Phone 7 has yet to be meaningful compared to its rivals"? Then you wouldn't even have to quote anyone since you'd just be reiterating common knowledge.


  1. SockRolid

    Fresh-Faced Recruit

    Joined: Jan 2010

    0

    It sucks but it's what they give us

    So, Chitika recommends WP7 as the "corporate worker’s smartphone"?

    Boom. That's the key to Microsoft's success. Selling software to pee cee OEMs and corporate IT groups and forcing employees to use it as "corporate worker's productivity tools."

    What Chitika is really saying is that consumers will avoid WP7, so Microsoft's only hope is to somehow leverage their position as the darling of corporate IT. To sell WP7 phones to corporate IT groups who force employees to use them as "corporate worker’s smartphones."

    As in "It sucks but it's the phone the company gives us."


  1. facebook_Joe

    Via Facebook

    Joined: Dec 2010

    0

    geniuses!

    comparing a 2-month old OS to 2-3 year old OSes, very smart indeed! :P

    To all the narrow-minded people, try it then Think for yourself instead of bashing something you don't know!!


  1. slboett

    Grizzled Veteran

    Joined: May 1999

    +1

    I'm disappointed...

    That the PC guys aren't (ironically) yelling "Market share doesn't mean sh*t"!
    Yeah, we know that. Just in this case, it's going to represent another lame product lineup, not a good product that fewer people happen to use.


  1. kdogg73

    Dedicated MacNNer

    Joined: Dec 2002

    -1

    I don't know

    about you guys, but I was really counting on Win7 to cut in on Android's marketshare.


  1. Marook

    Forum Regular

    Joined: May 1999

    0

    It's ADS...

    Amazing with all those ads being served even on iOS devices.
    Personally I don't have any apps that use ads, so any is shown at all on my device, it's by accident when I browse a website.

    This 'marketshare based on ads served' s*** needs to be dismissed!


  1. Joe05

    Fresh-Faced Recruit

    Joined: Nov 2010

    0

    Chakita

    Who the h*** are these people again? aren't they busy harvesting bananas or something ?
    WP7 is too new a platform, give it time , it has all the ingredients needed to grow, its a great OS and platform with the best set of developer tools and support with so much more to come.

    Its just hilarious, the kiddie tech bloggers get all religious about Android or IOS4 and it's suddenly over for Blackberry and Microsoft suddenly doesn't have a chance.

    Apple's place here is secure, Android..not so sure.

    This is Xbox from 10 years ago all over again, keep on dreaming.


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