Printed from http://www.electronista.com

Google snaps up Paramount digital exec for YouTube movies

updated 03:15 pm EST, Mon December 20, 2010

Google gets Paramount's Ducard for movie service

Google has quietly picked up Paramount's senior VP of digital distribution Malik Ducard to bolster its YouTube movie service plans, insiders said today. His exact purpose wasn't mentioned, but he would likely be used to help land movie licensing deals and ensure a healthy supply for the rumored 2011 launch. Ducard wouldn't comment to paidContent but indirectly supported the claim by asking the site to speak to Google PR.

The role may be to supplement its hire from Netflix, Robert Kyncl, who is widely known to have been in place to negotiate movie rights. As an insider with the studio, Ducard would have more connections to the industry where Kyncl has primarily had experience on the outside. Google already has a rental service but has been limited almost exclusively to independent titles.

Part of the trust would also come from the acquisition of Widevine to implement a more rigorous form of copy protection.

The system when it goes live would primarily be to help monetize YouTube beyond just ads, but it's also commonly expected to serve as a cornerstone for its computer and mobile platforms. Android would get a more direct equivalent to iTunes, and both Chrome OS and Google TV would get a commercial platform that wouldn't require the local media sharing support they don't have and which wouldn't be blocked by studios.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News