Plans to leverage software and backend

Peek plans to partner with manufacturers in Asia to develop low-cost smartphones for emerging markets, according to a report. The move is designed to turn Peek into a profitable company for the long term. Currently, it has sold a modest 50,000 handsets although it is close to turning a profit. Its future plans center on leveraging its Peek software for use on cheap smartphones that could be sold profitably for as low as $50.

According to and interview with Peek CEO Amol Sarva by GIGAOM, the advantage of its software is that it is designed to work on Qualcomm’s BREW platform and can work on low cost chips designed by MediaTek. Behind the software platform is Peek’s cloud-based service that supports cheap e-mail and messaging communications.

For Sarva, devices that are low-cost, simple, power sipping and can efficiently utilize network resources will be in demand as emerging markets embrace smartphones. The latest version of its software can run push e-mail, Facebook and Twitter, location and light app support and can work in areas with poor or marginal cellular coverage.

Smartphones, however, are not the only possibilities for Peek’s OS. Sarva claims that Peek is currently in discussions with major consumer electronics brands to implement its software in a wide range of devices including photo frames, cameras, tablets, clock radios and MP3 players.

Peek has raised $20 million for its expansion plans. While the theory appears sound, it will remain to be seen whether Peek is able to successfully execute its plans and become a player in the increasingly crowded smartphone space.

By Electronista Staff