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Dell already dropping Streak tablet to $400 unlocked

updated 11:35 am EST, Wed December 22, 2010

Dell Streak gets price cut in US

Dell has quietly instituted a large price cut on the Streak in the US to fuel sales. The unlocked versions have been slashed by $180 to reach $400. Versions of the Android tablet tied to AT&T still have similar prices at $550 and $650 for their respective 16GB and 32GB of storage.

The company didn't explain the reason for the steep drop. Its timing was nonetheless unusual and happened just four months after the US launch and applied only to the devices which didn't have a carrier deal. Dell may be clearing stock in anticipation of its seven-inch Looking Glass tablet, which could displace the Streak.

Historically, companies have usually cut prices sharply on devices when sales are slow and the cost of manufacturing is low enough to avoid taking a loss. Dell has never disclosed its Streak sales figures but is facing stiff competition not just from the iPad but from other Android tablets, particularly the Galaxy Tab. At $580, the Streak was near-identical in price but had a larger, higher resolution screen as well as more storage and faster hardware.



By Electronista Staff
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Comments

  1. Paul Huang

    Dedicated MacNNer

    Joined: Sep 1999

    +11

    Try giving them away

    Maybe that'd be the way to gain some market share.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +7

    It's Just Dell's Brand New Marketing Strategy!

    They thought they'd get a jump on the after-Christmas sales by having them before Christmas.

    Probably got the idea from Ballmer.

  1. Paul Huang

    Dedicated MacNNer

    Joined: Sep 1999

    +9

    deeply-flaws UI

    Each icon could have been designed without the gaudy black/grey background, which occupies more than 60% of total viewable area of the button—as if the screen is not small enough already.

    FAIL!

  1. boris_cleto

    Fresh-Faced Recruit

    Joined: Sep 2002

    +5

    Next up

    BOGO

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    +7

    KIN

    Sounds just like the MS failed KIN before it's discontinued.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    +1

    Dell Streak ships with Android 1.6

    The Dell Streak was a nicely spec'd phone (aka tablet) that shipped with Android 1.6.

    Nowadays you can get an OTA upgrade to 2.2, at long last - but it still ships with Android 1.6.

    At $399 this is a nicely spec'd largish phone.

    It could've sold well, but it was Dell and AT&T - they muxed the marketing/momentum for this thing.

    I don't blame Android - c'mon Android was surging, large phones selling like hot cakes - tablet interest surging - this was a classic marketing blunder, and an inability to keep up with the latest releases of Android, while other companies didn't have that same problem.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    +1

    p.s. the $399 price is for after christmas

    You can buy it for $399 but it won't ship till January.

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001

    -10

    Yeah

    Because Apple has shown the way you're supposed to sell product is set a price and never change it, regardless of component prices or other costs.

  1. Paul Huang

    Dedicated MacNNer

    Joined: Sep 1999

    +4

    Brown streak in Michael's...

    I wonder if Michael Dell's wearing brown underwear.

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