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Dell's Streak 7 tablet, new slogan confirmed in ad leak

updated 06:10 pm EST, Thu December 23, 2010

Dell Streak 7 gets ad treatment

Dell's plans for a seven-inch Streak were confirmed today as a leaked treatment for a TV ad has given away some of the details. Now known to be called the Streak 7, the larger tablet will still use Android 2.2 with Dell's custom Stage UI. The primary differences Engadget spotted in the ad copy should be the addition of Blio Reader for e-books and fast graphics for gaming.

The ad doesn't give any immediate indications that the Streak 7 should be the same as the Opus One rumored earlier. In that claim, Dell would move to a dual-core 1.2GHz chip and a 1280x800 screen. A dual-core chip is possible if not certain as most other tablet makers are going the same route in 2011, but most may stop at 1GHz early on and might be limited in resolution.

A reworking of Dell's slogan is in the works with the ad and would change from a generic "the power to do more" to "you can tell it's Dell."

The Streak 7 is near certain to be unveiled at Dell's keynote on January 6, but how soon it would launch afterwards isn't clear. With an ad in development, however, the company may avoid the embarrassment surrounding delays for the original Streak. While it had been showing in working form at CES this year, the company didn't ship to the US until August and still ended up using an outdated copy of Android 1.6 where most had already moved on to Android 2.2.

Dell has been in the middle of a newfound concentration on mobile that is known to be including a much expanded catalog of smartphones and tablets in 2011. Its campaign in 2010 was mostly to claim a foothold in the mobile space and avoid losing too much ground to fellow computer makers, especially Apple, but its slow development times and inexperience after years of absence led to a muted response. Larger tablets like the Streak 7 and expected 10-inch models will put it in in more direct competition with the iPad as well as fellow Android users like HTC, LG and Samsung.

By Electronista Staff
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  1. imactheknife

    Junior Member

    Joined: Jul 2003


    Dell Streak

    streaking to a landfill near you....

  1. davesmall

    Fresh-Faced Recruit

    Joined: Oct 2006


    Why buy junk?

    Why would any rational person buy Dell's junk?

    The iPad is so far superior it's ridiculous. Dell is a dead man walking.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    I Can Hear Consumers of Wretchy's Intelligence Now

    "Why doesn't Microsoft put the version of Windows 7 they gave Dell for Streak 7 OS on their own phone?"

  1. PRoth

    Fresh-Faced Recruit

    Joined: Aug 2008


    I don't know, man...

    These product names, when taken together, aren't that tasteful... streak... pad... what's next, skid?

  1. Geoduck

    Junior Member

    Joined: Jan 2010


    RE: I don't know man...

    I've always thought Streak was the worst name ever. It's only a matter of time before it gets known as the Skid Mark.

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007


    You can tell it's dell.

    Because the user is swearing profusely at it as they throw it across the room. Yeah, it's a Dell.

  1. xmlaroux

    Fresh-Faced Recruit

    Joined: Oct 2010


    Have any of you....

    Ever used the Streak 5? It kicks a**. Fast, runs 2.2 beautifully, and for games is awesome. But, you would never know becuase if your not playing on your 9.5" $600-$900 ipad, or your pathetic 3.4" touch/phone...

    Knock something before you have ever used or seen shows your ignorance.

    The Streak is a bad a** tablet phone. I love it. So does everyone that i know that is now getting one to replace their iphones. If you have to stay on ATT due to contracts, you might as well get the best phone on that network, and that is the Streak 5 hands down.


  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    Slogan Typo Corrected

    You Can Smell It's Dell.

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