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Kindle now Amazon's bestselling item ever, bought with iPads

updated 10:10 am EST, Mon December 27, 2010

Amazon says Kindle bestselling unit in all stores

Amazon on Monday claimed that the third-generation Kindle was the all-time bestselling item in all of its stores and wasn't necessarily suffering due to Apple. The holiday helped push it past Harry Potter and the Deathly Hallows. Both the Wi-Fi and 3G versions were the top items during the holiday, with Apple's 8GB iPod touch occupying third place in electronics.

Appropriately, Christmas represented the best ever single day for new Kindle activations, book downloads and mobile app downloads for competing platforms.

The company still refused to provide hard sales figures for the Kindle but was consciously aware of concerns that iPads might replace Kindles. Many Kindle buyers were often getting one in addition to an "LCD tablet," CEO Jeff Bezos said in a veiled allusion to the market-topping iPad. Many were using their tablets for apps, gaming and the web, but immediately switching to the Kindle for dedicated reading.

The lighter weight, the reduced eyestrain of e-paper and outdoor visibility all played a role. Bezos also speculated that the lower prices kept iPads and Kindles from being mutually exclusive. "People don't have to choose," he said.

Leaks have provided some rare insight into Amazon's results that both corroborate Amazon's claims and also give it reasons for concern. It should ship eight million Kindles this year, most of which are moving in the past few months, but will have been outsold by the iPad despite Apple's hardware having a fewer eight months on the market. Only some iPads are used for reading regardless of the app, but continued growth could lead to Apple having more overall readers even if many of those are using the Kindle app.

Android-based tablets like the Galaxy Tab may also play a small part, but they at just a small fraction of the market aren't a significant competitor to the Kindle to date.


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By Electronista Staff
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Comments

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    +3

    Kindle is real

    The Kindle is entering 2011 as the undisputed market leader in e-books.
    They had fierce competition from B&N Nook. B&N has the retail space, and is leveraging it to enter e-books. They had competition from electronics giant Sony, and computer maker Apple.

    But as far as, I wrote a "book that people read" - the place you want to be, first and foremost is on the Kindle store - and additionally on all the other stores, since they are not mutually exclusive.

    Apple's iPad is the clear tablet computer, but, as far as dominating e-book sales - they really need to make the thing lighter. Ya ya, easy on the eyes, outdoor visibility, blah blah.

    The main thing is the weight. 1.5lbs is nothing for a laptop, but for a book, that is heavy.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    What????

    Where's the people stating "Well, it wouldn't be if they sold iPads!"

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -3

    Same old same old...

    was consciously aware of concerns that iPads might replace Kindles. Many Kindle buyers were often getting one in addition to an "LCD tablet," CEO Jeff Bezos said in a veiled allusion to the market-topping iPad. Many were using their tablets for apps, gaming and the web, but immediately switching to the Kindle for dedicated reading.

    So it seems many people still see a market/need/desire for a specific reading device.

    It should ship eight million Kindles this year, most of which are moving in the past few months, but will have been outsold by the iPad despite Apple's hardware having a fewer eight months on the market.

    Only some iPads are used for reading regardless of the app, but continued growth could lead to Apple having more overall readers even if many of those are using the Kindle app.


    OK. And Apple sold more iPods this quarter too. Just because one item sells more than another does not mean anything in of itself. Especially since the markets of the two products are completely different.

    Oh, but who cares about that. We all know the way this stuff works. If you're not outselling some competitor, your product is a complete and utter failure.

    Unless it is an apple computer, then it's OK, because Apple doesn't care about sales or market share, they care about the user experience and making their 30% margins.

    So not being first in your market is fine, as long you are making money. Unless you're not Apple, where, then, it's all about calling it a failure.

  1. Mr. Strat

    Forum Regular

    Joined: Jan 2002

    +2

    Fiance loves it

    Got one for my fiance for Christmas, and she loves the Kindle. It's a pretty amazing little device at a very affordable price.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -2

    But but...


    I thought people "Just Don't Read Anymore..."

    That's what Steve said.

    Could Steve be wrong??

  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -3

    Ahhh the iPad


    >>>Many were using their tablets for apps, gaming and the web, but immediately switching to the Kindle for dedicated reading.

    ROFL.

    Translation: I use my iPad for pi55ing away time with games and the web, but when I need to get serious tasks done..... I grab my Kindle.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +4

    Re: Ahh the iPad

    but when I need to get serious tasks done..... I grab my Kindle.

    Since when is 'reading' a 'serious task'?

  1. facebook_Gregory

    Via Facebook

    Joined: Dec 2010

    -2

    That what customers experienced

    Here is interesting comparison between Galaxy Tab and iPad that is based on analysis of hundreds of their customer reviews. Your and your readers may be interested to see this analysis as well http://blog.amplifiedanalytics.com/2010/11/851/.
    You can also check reputation of other products if you go to http://www.amplifiedanalytics.com/V2P-Product-Reviews/Demo, enter the product name or number (like "Samsung LN55C650 55-Inch 1080p 120 Hz LCD HDTV") and click on "Submit" button. The system will aggregate and analyze customer reviews to calculate the reputation metrics for you and will let you read the reviews if you want to."

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