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Logitech denies Google order to freeze Revue production

updated 02:35 pm EST, Mon December 27, 2010

Logitech says Revue not under Google TV halt

Logitech today denied any involvement from Google in an alleged halt on Revue production. A carefully worded remark from the company claimed that it had "not been asked by Google" to stop making the Google TV box until February to accommodate a firmware update. As the Android-based OS can get its updates over-the-air, new features wouldn't need to wait for a change in manufacturing to flash them with new code, it said.

The company stopped short of denying a production freeze of any kind and said it was "currently meeting the inventory needs" of stores. It wouldn't say whether there had been a halt for another reason, such as low demand or technical issues like upgrades or bug fixes. Logitech's production mix let it be flexible in how it produced hardware, the representative explained.

"Logitech does not discuss the specific production plans for any of its products," an official statement said. "As high-volume manufacturer of electronic products, Logitech's use of its own factories as well as those of its manufacturing partners, provides the company with flexibility in how and when it produces products to accommodate customer demand."

The Chinese Lunar New Year, often a source of temporary production halts due to holiday breaks, isn't likely to play a part as it only starts on February 3 in 2011 and wouldn't spill significantly into January.

If real in any form, a temporary stop on production could reflect relatively slow initial uptake. Logitech was rumored to be shipping 500,000 Revues by the end of 2010 and would have lost some of those from whenever the freeze would have begun. Sony has had mixed views on its own Google TV plans and has said sales were acceptable, but also that its TV business was much softer this holiday overall. A heavily saturated TV market and a poor response to 3D have often been blamed for the slump.

Apple has meanwhile sold one million Apple TVs, helped in part by a price a third that of the Intel-powered Google TV box.



By Electronista Staff
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