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Barnes & Noble trademarks give away Nook2 plans

updated 06:55 pm EST, Wed December 29, 2010

Barnes & Noble goes for Nook2, Nook Kids at USPTO

Barnes & Noble has made a pair of filings at the US Patent and Trademark Office discovered today that hint it has long-term plans for Nook sequels. One, for a "Nook2," was filed on June 8 and clearly attached to a device for "downloadable electronic publications." A "Nook Kids" trademark surfaced at the same time and had the same description, PocketNow found in its own check.

A companion trademark, "Nooksellers," applied to an unknown customer service feature through e-mail, kiosks and the phone.

Any unique features and the timing weren't mentioned, but the Nook Color was only just launched this fall and may put the Nook2 or Nook Kids launches further into 2011. The naming implies that the Nook2 may still have an e-paper display where the Nook Kids could be given controls and a toughened body to take rougher use.

The filings show a continued commitment to e-readers despite toughened competition from Amazon and Apple. Barnes & Noble has refused to provide numbers that would help determine its share, but it has usually claimed to have 20 percent of the US and planned to expand dramatically in the future. It has still had problems replacing paper book sales with digital and recently confirmed that it might be bought out by Borders in an attempt to consolidate against the Kindle and iPad.

By Electronista Staff


  1. Joe05

    Fresh-Faced Recruit

    Joined: Nov 2010


    Nook 2

    All the competition for the Nook is coming from Amazon and the Kindle, not the iPad.
    I love how Apple gets credit here for nothing.

  1. ebeyer

    Fresh-Faced Recruit

    Joined: Jun 2004


    Apples and oranges

    Right now, the iPad is in a league of its own in terms of marketshare and mindshare. The Nook can't reasonably claim to compete with it. It can compete with the Kindle and other dedicated e-book readers.

  1. testudo

    Forum Regular

    Joined: Aug 2001



    I never would have guessed! B&N is thinking of maybe calling their next Nook the Nook 2! Wow, stop the presses and get me in line. It must be just around the corner. I mean, they certainly wouldn't have filed for Nook2 in June if they didn't expect to have it available by Jan 1, right?

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