updated 11:10 am EST, Thu December 30, 2010
Amazon turns on Kindle book lending
Amazon today quietly turned on Kindle book lending. The feature promised earlier mimics that of the Nook and lets users share a book once for two full weeks. The original owner's access to the book is temporarily revoked, but the feature works on both the Kindle reader and all apps.
Loans are free, but eligibility depends on the publisher and for now may exclude major publishers. Early reports have emerged that some Avon, Hachette, Harlequin and Penguin titles aren't available to borrow. More titles are likely to go live as authors either grant rights or publishers change policies.
Lending for now requires using the account page and isn't built into apps, although it's likely Amazon will add built-in lending support in the future.