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Barnes & Noble claims gangbuster holiday sales due to Nook

updated 02:25 pm EST, Mon January 3, 2011

Barnes and Noble says sales up 9.7pc via Nook

Barnes & Noble hinted that the Nook may have led to a major turnaround in its business. The company said its "comparable store sales," or those at large stores open for more than 1.25 years, were nearly double what it had expected, at 9.7 percent. It credited sales of Nook e-readers not only to the overall spike but to having its best-ever single day of sales on December 23.

The company promised more details on January 6, although it already said the Nook Color was leading much of its non-book business.

Barnes & Noble has been under frequent attack from both Amazon's Kindle and from an overall shift towards digital reading helped by devices such as the iPad. Its paper sales have been declining, particularly at retail. The company has increasingly turned to its digital devices to make up for the shortfall and has turned to Apple-style displays that push the Nook first.

Although financially much healthier than some stores, Barnes & Noble has been open to a possible takeover from Borders as the more severely hit company has considered shoring up its business through a merger.



By Electronista Staff
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Comments

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006

    0

    Presumably..

    It should refer to the expected growth rate at comparable stores which were nearly double, not just "comparable store sales." They didn't double their sales, they just grew by 9.7% rather than the expected 4.8%. Still pretty good, but as much a sign of the recession being over as anything else.

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