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RED renames Scarlet to EPIC-S, hikes price to $12,000

updated 10:55 am EST, Mon January 3, 2011

RED Scarlet becomes EPIC-S with details

RED started the new year with details of the EPIC-S, the newly christened production form of the Scarlet. The name shift reflects a change from the cheaper original body to the same body as the EPIC-M and has the promised upgrade to HDRx (high dynamic range) recording. EPIC-S is focused on "pro, not prosumer," company founder Jim Jannard said.

Most of the cost-cutting will come through the sheer bandwidth available to the camera, which should be about half as larger as on the EPIC-M and EPIC-X. The cut will lower the price but also drop the maximum available frame rate. Different kits will be available, although RED was already known to be dropping the fixed-lens version.

It will still represent a significant upgrade over the originally promised 3K camer and should shoot at 5K resolution with RAW, SSD recording and many of the other features reserved for larger cameras.

The EPIC-S could be in production as soon as May but has had its price boosted to about $12,000. Jannard warned the production would hinge on how many orders were taken for the fully professional EPIC-X, whose manufacturing starts in late February and could cut into available resources at the US-based factory. EPIC-M is already being produced and will step up slightly this month.



By Electronista Staff
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  1. pwrbkdude

    Fresh-Faced Recruit

    Joined: Jan 2005

    -1

    slightly inaccurate...

    The Scarlet S35 has be renamed Epic-S. This model Scarlet was going to use the Epic's sensor anyhow, so it makes sense. They had already talked about this becoming "Epic Lite" or something along that line. Great news to be able to get an Epic sensor for $12k!!! Amazing deal! And the Scarlet with the 2/3 sensor is still alive and kicking. Red is just giving us more options! Woot!

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -3

    re: slightly inaccurate

    Red is just giving us more options! Woot!

    More options suck. As Apple has proved, people don't want options. They want just one item that fits their specific needs (be it price, size, or feature, not all three). With all these camera options, no one will buy one since they'll be too confused to know which one to buy.

  1. Makosuke

    Forum Regular

    Joined: Aug 2001

    +1

    re: testudo

    I assume you're being sarcastic as a jab at Apple, which of course is a completely irrelevant comparison. iPods are not $12-20K professional movie cameras. In fact, when it comes to pro gear (the Mac Pro, pretty much), Apple offers a fair amount of customization--just a box with a big list of options of stuff to put in it.

    As for the actual announcement, this sounds like a good thing, not so much because of another low(er)-end pro option, but because they're going to finally be shipping something relatively soon. At least, in theory--I really do like what RED is doing, and were I a filmmaker I'd be ecstatic about their products, but the literal years of delays are kind of ridiculous.

    When the original prosumer Scarlet (which pwrbkdude is claiming is still planned as a 2/3" Scarlet), was announced, I was really excited about it. At this point, it's still not on target to ship any time soon if it ever will, and now both Panasonic and Sony have new interchangeable-lens dedicated video cameras in the same general feature range and at what looks to be a comparable price, and they're actually shipping now. And that's not even getting into the dSLRs that can do some of the same stuff (albeit with a very awkward workflow and a lot of limitations) in the $1-2k range, or the variety of compact fixed-lens (but still nice) 2/3" prosumer 1080p video cameras available from Canon and other manufacturers for under $1k, under $2k even with a bunch of sound equipment.

    While the Epic series (even this Epic-S) is obviously a big step above the Panasonic AG-AF100, a dedicated video camera in a reasonably compact form that has an already-available variety of reasonably-priced m4/3 lenses (several of which I already own, since I have a m4/3 still camera), for under $5k, is pretty exciting, and of course the Scarlet still doesn't exist.

    Again, I think RED is a cool company, and I'm glad they're doing what they're doing to change the way movies are made. Their pro products are great. It's just that they've been teasing a prosumer/budget-pro camera for years. It's sort of a classic vaporware example of where announcing a product that sounds revolutionary two years before it's going to ship has it looking a lot less exciting by the time it actually hits the market.

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