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Microsoft to open Seattle store directly opposite Apple

updated 10:05 am EST, Tue January 11, 2011

Microsoft Seattle store to sit opposite Apple

Microsoft's second retail store near its headquarters will once again follow the pattern of opening directly opposite an Apple store, according to new city permits. The Windows developer will take over the Miller-Pollard furniture shop at University Village, putting only a small parking lot between the two. No clues have been given as to when the store would open.

The company has often tried to get as close as possible to Apple stores in hopes of attracting undecided buyers back towards Windows and mobile platforms like Windows Phone and Zune. They also emulate the business model and have features such as a full-service support bar, functioning demo systems and bright, spacious environments.

Unofficial studies have suggested relatively little success, depending on the circumstances. Microsoft's stores often don't have any price advantage over a nearby big-box store and have considerably fewer exclusive products than an Apple location.

Microsoft has always cast the stores an experiment where it would pass on what it learns to Best Buy and other retailers. It hasn't said how much traffic or revenues its stores generate, however, where Apple has usually cited retail as a key driver and has over 300 stores, many of which are now more profitable per square foot than luxury stores such as Tiffany's. [via TechFlash]



By Electronista Staff
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  1. Mr. Strat

    Junior Member

    Joined: Jan 2002

    +30

    Gotta hand it to 'em

    They're consistent.

    Clueless...but consistent

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    +25

    Copycats

    Can't even build a store that stands on its own.

  1. driven

    Addicted to MacNN

    Joined: May 2001

    +19

    I visited MSP

    I went to the store in MSP. Was a little less than impressed.

    Wrote about it here:
    http://travelandmobility.wordpress.com/2010/11/12/visiting-a-microsoft-store/

    Store just seems to lack focus, sort of like it doesn't know what it wants to be when it grows up.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +18

    the Redmond remorra

    the parasite that attaches itself to the host

  1. debohun

    Fresh-Faced Recruit

    Joined: Feb 1999

    +10

    Amazing...

    MS has made so spectacularly bad business decisions over the years (as well as many good ones, likewise for Apple), but this one is likely to eventually top the list, if for nothing else than pure hubris. Anyone want to start a dead pool?

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +22

    @driven

    that's because Microsoft lacks focus. They are like the 10 year old boy who just follows the bouncing ball wherever it goes.

    The fat, slow 10 year old boy who's always going to be several steps behind.

    Comment buried. Show
  1. bipolar.maniac

    Fresh-Faced Recruit

    Joined: Mar 2010

    -13

    location location location

    well those are good and high trafic locations. I would most likely do the the same thing too. find me a better location and I'd build there. if not then I'll take the best location for my stores thank you.

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008

    +16

    Well they mirror everything

    else Apple does, so this only makes sense.

  1. Iritscen

    Fresh-Faced Recruit

    Joined: Jun 2009

    +13

    This could be dangerous

    According to the principles of feng shui, placing sources of good/evil energy so close to one another could result in a mana vortex sweeping down the thoroughfare between the stores. Mallgoers be warned!

  1. jdsonice@gmail.com

    Fresh-Faced Recruit

    Joined: Oct 2009

    +8

    My money down the drain!

    As a stock holder I am pissed that MS is wasting money on this useless c***. They know that they cannot compete with Apple so why waste the money. Ballmer is just an a..h..e. The man has no brains.

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