Printed from http://www.electronista.com

The Daily to run big name ads but skip iAd

updated 01:20 pm EST, Mon January 17, 2011

News Corp to skip iAd for iPad news source

News Corp.'s delayed The Daily publication will have major ads from the start but won't tap into Apple's own iAds if a slip is accurate. Land Rover, Macy's, Pepsi and Virgin are all reportedly signing onboard for the iPad magazine's first ad run. Despite Apple's rumored direct involvement, though, AdAge heard Medialets would handle the ads instead of Apple's iAd system.

The reasons for choosing an independent weren't made evident, but Apple's insistence on control of all aspects of ads might have influenced News Corp.'s ad timing and layout.

Some of the functionality of the already leaked publication also emerged. Virgin marketing VP Porter Gale noted that ads would support 3D interaction much like in the publication itself. Many of its 2D ads and other images will mimic a magazine layout despite the daily update frequency.

Apple has never intended iAd as a complete replacement for other ad networks but has usually tried to attach it to high-end clients that want a major return on their investments. News Corp.'s decision may be partly to give it an easier way to port The Daily to Android or other platforms without having to resell ad space. Only an iPad version is known to be planned so far.



By Electronista Staff
toggle

Comments

  1. facebook_Donald

    Via Facebook

    Joined: Jan 2011

    0

    Shame

    Murdoch's media empire has done more to destroy the fabric of U.S. civilization than any other organization. Giving Murdoch more money isn't going to put guns in the hands of people such as Loughner, but it will result in more encouragement of violence and telling the mentally unbalanced where to shoot. Look up "stochastic terrorism."

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung Galaxy S 5

The Samsung Galaxy S5 might be the phone that Android users have been craving for some time. Information coming out of Mobile World Co ...

STM Trust technology bag

The search for a good messenger bag that doubles as a laptop bag is something many travelers find themselves facing at least once. Bet ...

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for many years now. T ...

Sponsor

toggle

Most Commented

 
toggle

Popular News