Shipping display matte screen, yes, but stuck on

Notion Ink is in damage control mode as it fends off claims that is shipping a product that does not match some of the marketing on its website. According to a report, the Notion Ink Adam display does not include a “pure matte glass” display as noted in its product description. Instead, it comes fitted with a matte screen protector. The news has emerged in a number of company emails to disappointed customers who have placed pre-orders for the currently sold-out device.

In an email to Slashgear, Notion Ink CEO Rohan Shavan explains that the Pixel Qi version comes with two matter layers, one on the inside of the device on the Pixel Qi panel, and one applied manually on the outside of the device. Shavan purports, somewhat unconvincingly, that the glass layer on top of the display panel “is already low in gloss, and when you add matte, its pure matte.” Concerns have also been raised about whether the glass is also scratch-resistant, but Shavan has assured users that this is in fact still the case. Whether the explanation will be sufficient to appease customers will remain to be seen.

The Notion Ink Adam, which won the runner-up prize at CES 2011 for best tablet behind the Motorola Xoom, is expected to ship January 19.

By Electronista Staff