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Lenovo sets up dedicated phone, tablet group to fight Apple

updated 09:00 am EST, Tue January 18, 2011

Lenovo makes product group for phones and tablets

Lenovo on Tuesday said it had created a group dedicated to making phones and tablets. The section will be there to provide a 'clear focus' on the category for senior level executives, the company's Think group lead Peter Hortensius said. Most of the products coming out of the group in the US will involve tablets, likely including the LePad and the IdeaPad Slate.

The mobile division will be managed by Lenovo's former overall product group leader, Liu Jun, with Hortensius taking Jun's old position.

While not explicitly stated, the move is an attempt to mimic Apple's success with the iPad and iPhone and establish Lenovo as a more important player in mobile. Company chairman Liu Chuanzhi has been conscious of Apple's head start elsewhere in the market and has said he was thankful Apple wasn't serious about China as it could have cost Lenovo any chance it had before new division existed.

The IdeaPad U1 and matching LePad have been symbolic of Lenovo's inability to compete so far. The basic template was unveiled a year ago but faced repeated delays in getting to market. Lenovo initially tried to use its own custom OS but abandoned this in favor of a customized build of Android. It already sells phones through Android-based devices like the LePhone, but the handset's exclusively Chinese focus has kept it from getting significant world share to date.

Lenovo has sold tablets, but only through its convertible ThinkPad X series and only in very small numbers. Estimates put the entire Windows tablet PC market for 2010 at 1.25 million PCs, a drop from the year before and enough that Apple sold more iPads in less than two months.

By Electronista Staff


  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999


    Start with the OS

    Hardware is less than half the equation, but the OS is key. Lenovo should know that having tried to sell Windows-based tablets at razor-thin margins with little success.

    Apple's entire ecosystem... iOS, iTunes, partnerships and hardware... together form a synergetic whole that is proving far more difficult to crack than PC box stuffers ever imagined.

    Unlike generic PCs, in the world of tablets, good enough... isn't.

  1. climacs

    Mac Enthusiast

    Joined: Sep 2001



    this is EXACTLY like hitting the gym today with the goal of being in the running next season for NBA MVP with LeBron James and Kobe Bryant.

  1. pairof9s

    Senior User

    Joined: Jan 2008


    Hey, Monkey Boy!

    "Estimates put the entire Windows tablet PC market for 2010 at 1.25 million PCs, a drop from the year before and enough that Apple sold more iPads in less than two months."


    But, no, go ahead Ballmer and keep trying to shove Windows-on-a-tablet down everyone's throats...because you're such the visionary when it comes to knowing what the public want...err, needs!


  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    You can win

    Just add 2 more for each feature you list. So you have one mute button, add 2 more ways to enable mute in the OS. Or how about enabling WiFi, just like PC laptops, add 2 more mechanical buttons, one on the side, and one on top, heck make it dual function buttons... Now keep going and you've got specs that will blow away any Apple iPad today and tomorrow.

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