updated 04:20 pm EST, Tue January 25, 2011
iPhone endorsement tied to third-party app
International financial firm Deutsche Bank should be opting for the iPhone over its previous smartphone of choice, the BlackBerry, says an analyst with the company's Equity Research group, Chris Whitmore. The bank recently ran a two-month trial of the iPhone, which Whitmore describes as having been "overwhelmingly positive." To provide secure e-mail the trial depended on an app provided by Good Technology, rather that Apple's native Mail client.
The Good app operates using Microsoft Exchange, but is said to provide the look and feel of accessing a Gmail account. The iPhone's touch interface made it easier and faster to access content during the trial than with a BlackBerry, Whitmore suggests. He adds that people were able to carry one phone for both personal and corporate e-mail.
Some tradeoffs are reported to have been made. Unlike the BlackBerry, the iPhone can't download e-mail in the background, which forced trial participants to open an app to receive new messages. The BlackBerry moreover has a dedicated light to indicate new e-mail, saving people the trouble of even unlocking a phone.