Printed from http://www.electronista.com

Amazon says Kindle e-books outsold paperbacks early

updated 04:55 pm EST, Thu January 27, 2011

Kindle books outsell paperbacks ahead of schedule

Amazon today provided a surprise and said it it had reached its goal of e-books outselling paperbacks ahead of time. It hadn't expected the milestone until the spring but, in its holiday rush, saw 115 Kindle e-books move for every 100 paperbacks sold from Amazon's online shop. Attempts to keep a competitive secret remained in place as Amazon wouldn't say how many Kindle e-readers were sold other than "millions."

The achievement isn't quite an absolute milestone as digital books aren't yet outselling both hardcovers and paperbacks combined. Kindle e-books also make up just a portion of the total book market and, combined with rivals, shouldn't yet eclipse paper books as a whole in any country.

Unofficial estimates have put the Kindle at 41.5 percent of the e-reader market as of the summer and possibly more in the fall through the usual holiday spike. Barnes & Noble, Pandigital and others have usually had just a fraction of the same sales and aren't usually at risk of outselling their paper stores where they exist.

The breakthrough came on a mixed note for Amazon, whose sales were up 36 percent compared to a year ago but didn't meet expectations of analysts who saw it bouncing back further from the slump late last year.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Apple 12-inch Retina MacBook

It is an exciting time for consumer technology, with gadgets and devices that once used to the stuff of dreams now coming to fruition. ...

JBL Synchros Reflect in-ear headphones

All headphones are not created equally, especially when it comes to use during vigorous activities or workouts. Over-the-ear headphone ...

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Advertisement

toggle

Most Commented

 
toggle

Popular News