Printed from http://www.electronista.com

Sharp borrows Pioneer's Elite badge for Quattron TVs

updated 04:30 am EST, Fri January 28, 2011

Strategic partnership designed to boost presence

Sharp has announced that it will license Pioneer's Elite brand for use on its new line of high-end Quattron LCD TVs to be introduced in North America this year. The Twice.com report states that Sharp hopes to enter the high-end specialty AV dealerships, boosting its distribution. Pioneer also feels that the partnership could help boost the sales of its home theater product line as each line will complement the other.

Sharp, which holds an equity investment in Pioneer, has said that the new LCD TVs will be jointly marketed with Pioneer.

Model details and pricing have not yet been made available.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News