Printed from http://www.electronista.com

Sharp borrows Pioneer's Elite badge for Quattron TVs

updated 04:30 am EST, Fri January 28, 2011

Strategic partnership designed to boost presence

Sharp has announced that it will license Pioneer's Elite brand for use on its new line of high-end Quattron LCD TVs to be introduced in North America this year. The Twice.com report states that Sharp hopes to enter the high-end specialty AV dealerships, boosting its distribution. Pioneer also feels that the partnership could help boost the sales of its home theater product line as each line will complement the other.

Sharp, which holds an equity investment in Pioneer, has said that the new LCD TVs will be jointly marketed with Pioneer.

Model details and pricing have not yet been made available.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News