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Amazon Prime users see free unlimited movie streaming

updated 04:25 pm EST, Sat January 29, 2011

Amazon starts testing unlimited movies for Prime

Amazon's plans for unlimited movie streaming akin to Netflix appeared to come to early fruition on Saturday as a spotting has shown the service in action. At least one Amazon Prime subscriber has seen options in the Video On Demand section to stream movies and TV shows, even major recent releases, as part of the $79 yearly subscription. The catalog seen by an Engadget reader had 5,000 titles that would show in 480p.

The online reseller hasn't confirmed any of the plans, and widespread reports have yet to emerge. A possibility exists that the unlimited VOD is a trial and isn't immediately ready to go live.

The addition of the feature would be the largest hit to Netflix, whose streaming-only plan has a larger catalog but also costs $96 a year to maintain. It would also mount stiff competition against Apple's iTunes and other pay-per-title services since it would be one of the first major services to merge both unlimited streaming with the option of getting a permanent copy. Adding other Prime features, such as free expedited shipping, could give Amazon a competitive edge.

Amazon's service is also uniquely cross-platform and, in its core form, works on both Macs and Windows PCs as well as TiVos and some other media hubs.

By Electronista Staff


  1. facebook_Kevin

    Via Facebook

    Joined: Jan 2011


    This is HUGE news!

    I've been a PRIME member for a long time with as much stuff as I buy from Amazon. If they really implement this...WIN!

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008


    Having been a PRIME member for 5 years

    This is exciting.

  1. Scott_R

    Fresh-Faced Recruit

    Joined: Feb 2005


    Who and what?

    I see no such options for me. Was it an accidental "release" that's been withdrawn, or only for certain videos?

  1. facebook_Mike

    Via Facebook

    Joined: Jan 2011


    Just when i think Amazon can't get any better

    This is a game changer. I buy everything on Amazon....Love subscribe and save too.

  1. alansky

    Fresh-Faced Recruit

    Joined: Mar 2000


    comment title

    Netflix users can also rent movies through the mail (one at a time) for their $8/mo. subscriber fee. All Netflix titles can be rented through the mail, not just "back catalog" titles. It remains to be seen whether Amazon will actually include "major recent releases" in their yearly subscription.

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