updated 01:25 pm EST, Mon January 31, 2011
Motorola Xoom Super Bowl tease makes attacks Apple
Motorola escalated the rhetoric surrounding the Xoom tablet on Monday with a new teaser video (below) for its upcoming Super Bowl ad. The minute-long video accuses Apple of hypocrisy for its own famous Super Bowl ad and claims that "2011 is a lot like 1984" after what Apple did with the iPad. Apple imposes "one authority," uses "one design" and offers just "one way to work," the teaser suggests using a world framed by iPod earbuds.
In its place, it suggests the Xoom gives users more choices, including the more flexible Android 3.0 OS, Flash browser support and dual cameras. It should offer "more freedom" as well, Motorola said.
The claims are considered somewhat disingenuous based on Motorola's current practices. Motorola will only have one tablet on launch and won't have a second model until late 2011. It has also been one of the most restrictive Android device makers and has a bootloader lock that forces deeper hacks to install the user's choice of firmware. iPhones have a more closed OS but also don't have as tough firmware restrictions.
"When they say more freedom I expect them to deliver freedom in the form of an unlocked bootloader," YouTube commenter FPRobber said.
Very few Android devices now have completely unlocked bootloaders, and the most common examples are reference Google phones such as the Nexus One and Nexus S.