updated 10:40 am EST, Thu February 3, 2011
Samsung says Galaxy Tab returns in US under 2pc
Samsung took further steps to try and control what it saw as damage to its image with a terse statement challenging analysts' claims of high Galaxy Tab return rates. It disputed ITG's observations of up to 15 percent return rates as "incorrect." The actual return rate in the US was under two percent, the company said.
Its comment followed just days after it said it had been misquoted in its results call as to its sell-through rate to real customers. A WSJ journalist had heard they were "quite small" when executive Lee Young-hee had said they were "quite smooth."
The remarks put Galaxy Tab refunds in line with those with the iPad, which ITG said was also at two percent. It's unclear what ITG's exact methodology was. Analyst studies, however, usually go on a small sample of hundreds or thousands of transactions where Samsung can get information directly from retailers that it normally keeps secret.
How well the Galaxy Tab has actually sold still remains a mystery. Although its quoted shipments of 1.5 million in 2010 are now closer to what was reflected in actual users, it had admitted during the same disputed fiscal results call that take-up hadn't been as fast as expected. Apple wouldn't have sold all the 7.33 million iPads it delivered in the same period, but it has quoted strong demand and has been selling virtually every tablet not set aside for replacements or other needed supplies.