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AT&T fires back at Verizon's iPhone TV ads with an 'Answer'

updated 05:35 pm EST, Fri February 4, 2011

ATT iPhone ad focuses on mixing calls and data

AT&T refused to remain silent on Verizon's iPhone ads and today posted one of its own (below). The appropriately titled "Answer" focuses on the ability to call and use data at the same time on an HSPA phone and shows an example of where it could be useful. A husband who forgot to reserve a restaurant for a date with his wife manages to start looking up his options at the same time as he's promising that it was already set.

"Only AT&T's network lets your iPhone talk and surf at the same time," the spot touts at the end.

The original iPhone carrier has been facing an uphill battle in marketing over the past three weeks. Verizon has largely counted on the known pent-up demand for a iPhone and has had to do relatively little, starting with a countdown ad. It hasn't had to defend CDMA's inability to support simultaneous 3G data and has used the simple ability to make phone calls as a core marketing point.

AT&T's ad is technically valid and could prove vital to workers who need the ability at any time. Some of the value could nonetheless be rendered moot in common situations, since a Wi-Fi link gives the same mix of talk and data. The advantage so far hasn't been a deterrent; Verizon sold out of advance orders in 17 hours and may have moved up to 100,000 iPhones just to eager existing customers.

By Electronista Staff
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  1. facebook_Justin

    Via Facebook

    Joined: Feb 2011


    comment title

    Most people don't realize exactly how important this feature is. Say your connected to Skype or whatever, when you get a phone call you get disconnected from EVERYTHING. Some apps auto reconnect, most don't. Meaning you will have to manually do it! And consider this, Verizon's 3G hotspot feature allows you to connect up to five devices at once. Problem is if you get a phone call, all five get disconnected, rendering it useless. If Verizon really cared about it's network it would have added an HSPA network like Bell did in Canada, but they don't, they care about money. At least there going LTE next gen, but we still got CDMA for voice for awhile.

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008


    Verizon vs. AT&T

    Does anyone not realize how funny the commercials are going to be w/ these two jabbing at each other?

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    Raise the heat

    I think AT&T needs to go beyond just one advantage in one ad. I think they need to hit several advantages over Verizon all at once. They should be boasting about simultaneous voice+data and rollover and speed altogether, over and over.

  1. facebook_Terrin

    Via Facebook

    Joined: Feb 2011


    Not a Problem

    The feature is nice. AT&T people switching to Verizon will notice the differences of both AT&T's faster network and the lack of simultaneous data and voice on Verizon. However, Verizon people who already use Smartphone are already used to this limitation so it will not be noticeable.

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999



    "The preferred carrier of dopey husbands."

  1. Arty50

    Mac Elite

    Joined: May 2000



    "A husband who forgot to reserve a restaurant for a date with his wife manages to start looking up his options at the same time as he's promising that it was already set."

    How about a commercial showing a carrier who oversold their network and then started adding capacity only after they realized they were screwed.

  1. mgpalma

    Fresh-Faced Recruit

    Joined: Sep 2000


    For all the slams AT&T has taken

    I have been completely happy with both the network and its performance on AT&T.

    After seemingly endless rants by some, the quote "you can't please all of the people all of the time" comes to mind.

    No data and voice at the same time? That would suck.

    Choice is great, isn't it?

  1. Sebastien

    Registered User

    Joined: Apr 2000


    Voice + Data = zilch

    when you have no coverage.

    'nuff said.

  1. OkieDoc

    Fresh-Faced Recruit

    Joined: Aug 2001


    More common scenario

    A more common scenario is that you're using Safari, or any other internet-requiring app, checking the weather, etc, and someone tries to call you. Goes straight to voice mail.

    They need to illustrate THAT in their ads

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