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AT&T justifies Atrix dock's $500 price: it's like a tablet

updated 05:10 pm EST, Wed February 9, 2011

ATT says Atrix 4G notebook dock tablet priced

AT&T today made an unusual defense of its decision to charge $500 for the Atrix 4G's notebook dock. Mobile Products VP Mike Woodward said the price was "not that expensive" compared to that of a tablet like the iPad as it provided as many features and could even compete with some computers. He further told Forbes that the bundle, which gave both an Atrix and the dock for the same price as the dock by itself, was almost like buying two devices at once.

"With all the integration between the phone and the dock, you can do more on an Atrix than you can on a netbook," Woodward explained. "Other devices that try to do this just give you 'mirror mode.'"

The claims have been challenged since the notebook dock itself is entirely dependent on the phone to work where a tablet can work autonomously. To get the Atrix and dock in a bundle needs a two-year contract where a $500 tablet such as Apple's can be had without any commitment. A basic netbook also typically costs $300 and would provide a full desktop OS in an independent device, albeit with lower visual performance.

Its features are nonetheless more than with typical smartphones. Most devices with HDMI out, or the VGA out of the current iPad, simply clone the view out to a larger screen and then only in some circumstances. The platform is also more consistent for those who might want the same content on a notebook-like experience as on the phone.

By Electronista Staff


  1. dagamer34

    Fresh-Faced Recruit

    Joined: Apr 2007


    AT&T Fail

    I really hope AT&T isn't surprised when no one buys their "it's got tablet functionality" line and instead buys an iPad 2.

  1. facebook_Ashley

    Via Facebook

    Joined: Feb 2011



    Are you sure the quote wasnt

    "you can do more on an Atrix than you can on a broken netbook,"

    motorola and att are delusional

  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    re: AT&T Fail

    >>>... line and instead buys an iPad 2

    According to jdsonice's definition, iPad 2 is "Vaporware".

    Does not exist - except in one's mind.

  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    why don't you go buy one wrenchy

    prove how superior you are LOL

    hey wrenchy - AAPL is nearing $360. How's your MSFT? Oh, I forgot, people who work at Burger King don't invest.

  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    they can call it instant o.rgasm if they want

    for $500 they aren't going to move that many.

  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009



    Your incivility toward wrenchy is beneath even a pre-schooler. Further the greatest vaporware in the tech industry is apples market cap. Like the dotcom fiasco many investors will get burned when apple's bubble pops. Ever heard this?- " If it's too good to be true".

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