Printed from http://www.electronista.com

Clearwire ending its own retail brand

updated 07:45 pm EST, Wed February 9, 2011

Move seen as win for Sprint

Clearwire is reportedly planning to drop its own retail brand and realign its strategy solely as a wholesale network provider for its WiMAX service, sources have told the Wall Street Journal (sub. required). Sprint, which owns a non-controlling majority stake in Clearwire, will no longer have to compete directly with the company's retail endeavors.

Customers currently can sign up for WiMAX service from either company, as both offer a range of USB modems and Wi-Fi hotspots that connect to Clearwire's network. Sprint has opposed such an arrangement, though Clearwire had insisted on maintaining direct sales to end users.

The strategy shift is believed to be related to funding problems, as Clearwire has failed to meet its original targets for network expansion. Initial promises set a 2010 goal of 200 million potential customers, but the company only reached 100 million in that time frame.

Clearwire has yet to publicly confirm plans to drop its retail strategy.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Sponsor

toggle

Most Commented

 
toggle

Popular News