updated 05:15 pm EST, Sat February 12, 2011
TV commercials said to match indy-film concept
Los Angeles-based independent filmmaker Mike Sarrow has questioned the originality of Motorola's anti-Apple ads that were recently aired during the Super Bowl. The company's 'Empower the People' ad is said to feature the same concept as Sarrow's "Do Not Disconnect" short film, which also focuses on drone-like people attached to their white bearbuds.
Interestingly, both videos conclude with a male and female character removing their Apple-style earbuds to overcome their dazed mindsets. Otherwise, the content of each video appears to follow a similar theme but with different situations and filming angles.
"We're really disappointed that Motorola and the Anomaly New York ad agency have made their Super Bowl ad 'Empower the People' with an identical concept," Sarrow told CNET in an interview.