Apple poised to become Samsung's biggest customer

updated 09:45 am EST, Mon February 14, 2011

Expected to buy $7.8 billion in parts


Apple will become Samsung's largest customer in 2011 if a new parts contract is signed, says the Korea Economic Daily. Under the terms of agreements, Apple is expected to pay $7.8 billion to Samsung for various parts including LCD panels, mobile processors, and NAND flash memory chips. These would be going into the likes of iPhones and iPads, reflecting Samsung's long-standing position as an Apple supplier.

The company could potentially be supplying Super PLS displays for a future iPad, but a second-generation tablet is already believed to be in production, which might mean that Super PLS will have to wait for a third-gen model. At present Super PLS has a maximum resolution of 1280x800, little better than the current iPad's 1024x768, but with the benefit of superior visibility. A common complaint about the first-gen iPad is washed-out images in sunlight conditions.

Apple recently established a $3.9 billion investment in an unspecified component type. Displays are thought to be the most likely candidate, as the company is increasingly dependent on multi-touch interfaces, as well as so-called Retina Display resolutions.

Samsung is in a unique position of both supplying Apple and competing with it. At Mobile World Congress this week the firm demonstrated a new smartphone, the Galaxy S II, and a new tablet, the Galaxy Tab 10.1.


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By Electronista Staff

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Previous Comments

  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    +1

    indeed...

    how does Apple square Samsung being a major supplier, and also being a leading (though far-behind-trailing) tablet competitor? I'm sure they've figured all this out but it sure is curious to me. For instance, any display Samsung supplies for Apple would surely show up in a Galaxy tablet, right?


  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    0

    I'm sure Samsung would make more money

    supplying Apple than competing against it. Apple isn't in any position to make demands from Samsung to stop building Android-based devices. It seems rather awkward to have to supply components to a rival but money is money. The most advantage Apple has is to grab most of Samsung's components and leave the rest of the Android-device vendors short of components. Apple needs to form some sort of deeper relationship with Samsung such as a limited partnership.


  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: Jun 2008

    +1

    Samsung is in the unique business...

    ...of supplying both low-level parts to companies (displays, chipsets, etc.) and also creating and selling their own consumer-level devices at the same time (phones, TVs, computers, etc.).

    So yes, Samsung can both supply display parts to 3rd parties (e.g., Apple) all the while using their own technology in their own consumer-level products.


  1. njfuzzy

    Fresh-Faced Recruit

    Joined: Apr 2001

    -3

    Buyout?

    It sounds like Samsung would be a prime target for an Apple aquisition, answering the question of what should be done with Apple's huge cash reserves. Picking up a competitor, cutting supply parts, and gaining entry into the TV market-- It sounds like a great synergy for Apple.


  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    +2

    Me too!

    Samsung can enter the tablet space without it becoming their raison d'etre. So long as the item has a viable gross margin, it can be pushed through their extensive existing distribution channels without too much pain. I don't think Samsung are going to compete "too hard" against Apple. For a company with such a diverse portfolio, it's more of a case of "me too and why not" rather than the "we must" situation that HP, Asus, Dell, RIM and others now find themselves in. The fact that the new 10.1 Galaxy Tab has been described as cheap feeling and plasticky suggests that Samsung is only interested in the tablet space if it makes money and not as an essential tenet of future strategies to be gained at any (loss-making) price.


  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +2

    spending billions

    this is why Apple isn't paying out idiot-like dividends that these stockbrokers want Apple t do. With their huge cash reserves it allows them to move quickly as well as minimize "borrowing paperwork." In the past Apple stock has split and it wouldn't surprise me to see this happen very soon, maybe around $380-400? Or a triple split.


  1. bmovie

    Fresh-Faced Recruit

    Joined: Nov 2008

    0

    time will tell...

    Won't be long before we can control our Samsung washer/dryer from our iPads ands iPods. I'd really like to see Apple buy Roomba, then Apple would be more than just the living room!


  1. facebook_Justin

    Via Facebook

    Joined: Feb 2011

    0

    comment title

    If I were Apple, I'd get the h*** away from those scumbags. Wouldn't wanna help them in anyway. The fact anyone would rip off Apple's only true lemon, the iPad, is just pathetic. But to include the Flash virus on there rip off? What are you f****** kidding with me? If internet surfers don't wanna see flashing bullshit ad banners on there iPad, what makes you think they wanna see them on an iPad rip off? Absolutely pathetic, it saddens me for a company like Apple to stoop to the level of supporting those pieces of s***. Hong Kong eBay sellers could make a better iPad rip off.


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