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Rogers to roll LTE in 2011, won't be lured into 'fake' 4G

updated 04:50 pm EST, Wed February 16, 2011

Rogers commits to LTE launch this year

Canadian carrier Rogers today pledged itself to launching its LTE network this year. It didn't have the exact timing, device mix or locations. As a GSM carrier, it's unlikely to use the same phones as Verizon since those still need CDMA for voice.

The carrier also had a response to questions as to marketing spin for its network. It refused to be drawn into applying the 4G badge to services that are technically advanced 3G services, a marketing trick started by T-Mobile USA and perpetuated by AT&T out of pressure. MetroPCS and Verizon are the only two US carriers so far to have LTE and get closer to what was widely considered 'real' 4G.

"When Rogers says 4G, we mean LTE," Rogers' Keith McArthur said.

The International Telecommunications Union initially reserved the 4G label for LTE-Advanced and WiMAX 2, services with hundreds of megabits per second that won't be in significant use until 2014 or later. It later relented and began sanctioning the use of the term for any wide-area wireless service that provided a major leap over regular 3G, such as HSPA+ or the initial version of LTE.

Bell, Telus and Wind Mobile have promised LTE of their own but haven't given concrete schedules.



By Electronista Staff
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Comments

  1. facebook_Justin

    Via Facebook

    Joined: Feb 2011

    0

    comment title

    Honestly, is there ANYTHING wrong with Canada? EVERYTHING there is like perfect! Even cellphone company CEO's are intelligent, something we CERTAINLY don't come even close to here in America. Keep up the greatness all you amazing Canadians, I'll be moving there one day!

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007

    +2

    Oh, I think you

    sell the American CEO short. They just really like to mess with the customer though. It's probably due in part to those lunches with the marketing folks. :P

  1. _Rick_V_

    Fresh-Faced Recruit

    Joined: Mar 2003

    0

    We should invade Canada

    I'm so sick of Canada ruining our U.S. economy by exporting their comedians and affordable prescription drugs into our markets. We should invade them.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Sorry Justin

    It says this:
    It refused to be drawn into applying the 4G badge to services that are technically advanced 3G services, a marketing trick started by T-Mobile USA and perpetuated by AT&T out of pressure.

    Then he says this:
    "When Rogers says 4G, we mean LTE," Rogers' Keith McArthur said.

    So, when they say they won't be tagging fake 4G as 4G, all they're talking about is HSPA+.

    But they're calling LTE 4G.

    And I know you're diametrically opposed to carriers doing that.

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