updated 01:40 pm EST, Mon February 21, 2011
Amazon Kindle second TV ad jabs iPad againm
Amazon took its second opportunity to skewer the iPad's readability in as many ads with a new TV commercial for the Kindle (below). The 30-second ad was mostly positive but points to the Apple tablet's glossy LCD as a weakness. The e-paper on the Kindle reader has "no glare" to interfere with the reading and can be read in bright sunlight, the ad said without a voiceover.
The ad also casts the Kindle as the savior of books, noting that "the book lives on:" the Kindle Store has over 800,000 titles. Battery life is a quick focus, as the very low-power draw of the Kindle lets it last on a charge for a month.
Amazon's ad comes at a prime moment for the Kindle, as Apple is narrowing in-app purchase rules in a way that will likely force the Kindle app out of the store. On a technical level, the next iPad may eliminate a large part of Amazon's argument by using an anti-reflective LCD.