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Amazon Prime's unlimited video streaming now live

updated 08:35 am EST, Tue February 22, 2011

Amazon Instant Video gets unlimited Prime viewing

After a brief tease last month, Amazon on Tuesday gave its Prime subscribers unlimited streaming on Amazon Instant Video. Those who pay into the sped-up shipping plan now have free access to the 5,000 movies and TV shows marked as eligible. The catalog is just a subset but includes a mix of recent and older titles.

The option works on both Macs and Windows PCs and doesn't preclude using other choices. Those who want it can still pay to download a video, including rentals or full purchases, if they need to get it to another device.

Prime costs $79 per year and still provides free two-day shipping along with occasional added perks.

The new Instant Video bonus is a shot across the bow of Netflix. It has a much larger, roughly 20,000-title streaming catalog but costs $96 per year to use and is limited strictly to the core video service. It may also help draw users away from pay-per-title use both on Amazon and on competitors like iTunes, which is still the leading online video service in spite of Netflix's presence.

By Electronista Staff
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  1. snork

    Fresh-Faced Recruit

    Joined: Feb 2008



    Hmm...I wonder if this will work with the Roku Amazon VOD app? Something to try when I get home. Sweet none-the-less!

  1. starwarrior

    Fresh-Faced Recruit

    Joined: Mar 2006


    Sure There is a Way

    But where are the free titles.

  1. TujuMaster

    Fresh-Faced Recruit

    Joined: Nov 2009


    Of course...

    It doesn't work if you have an Amazon Prime account that is free. I have Prime but I'm a student and, as such, Prime is free. When I click on the movie it says I need to pay $79. Oh well.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Of course

    Yeah, how dare they give you free 2-day shipping but not unlimited video. Seems rather lame, doesn't it.

  1. ATPTourFan

    Fresh-Faced Recruit

    Joined: Apr 2003


    comment title

    Oh, it would be wonderful if this would one day come to Apple TV (new black 2010 version). Until then, I guess I can connect my MBP via HDMI to the HDTV.

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