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Apple: NC datacenter for iTunes and MobileMe, due in spring

updated 03:10 pm EST, Wed February 23, 2011

North Carolina datacenter for iTunes and MobileMe

Apple during a Q&A session at its shareholder meeting confirmed some of the role and timing of its North Carolina datacenter. The facility is targeted at supporting both iTunes and MobileMe, the company said, and is due to go live during the spring. It didn't provide official details as to what the enhanced services would involve.

The remarks indirectly confirm plans for a major overhaul to MobileMe that would make iTunes a significant component of the upgrade. At a minimum, unofficial sources have suggested it would be a media locker that would hold a user's music, photos and possibly videos, giving iPad and iPhone owners a way of reaching a full collection over the Internet. Other rumors have pointed to it possibly becoming a true "live" page with real-time social networking and possibly even livestreaming as with Qik or Ustream, although these haven't been supported by past stories.

The spring timing would coincide roughly with the unveiling of the new iPad next week and Apple's historical preference for showing new iPhones in June.

iTunes could depend more directly on the datacenter should Apple move increasingly to a streaming model and away from its emphasis on downloading once and syncing locally. Apple TV owners have complained that Apple's current dependence on a rental model for the mostly storage-free hub have made it inconvenient to watch purchased movies and TV shows, but a full streaming model would give users access to any movie they purchased on a given account, much as with Amazon Instant Video.

During the meeting, Apple was asked the about the prospect of streamed TV replacing conventional TV service and indirectly supported the claim, though it didn't confirm anything. "Yes," it said to the replacement prospect, adding that it would continue to add 'new media types' for end users.



By Electronista Staff
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Comments

  1. rbodgers

    Fresh-Faced Recruit

    Joined: Feb 2010

    +1

    "Yes," it said

    Are you sure it wan't a human being who was speaking?

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -12

    Major overhaul to MobileMe?


    Like getting it to work and making it free? $99 a year for that steaming pile? Are you kidding me?

    Because smart people are not going to pay for that shhit when they can have superior Google services for free. Even the service upgrades from Google are a real deal.

    But there will always be fans that want the Apple services. Good luck to you.

  1. bazaarsoft

    Fresh-Faced Recruit

    Joined: May 2005

    +3

    Really?

    "The remarks indirectly confirm plans for a major overhaul to MobileMe that would make iTunes a significant component of the upgrade"

    Really? Because all you say is that they say it's gonna support iTunes and MobileMe. They currently reside in a different data center but could just be moved. Nothing you mention would confirm (directly or indirectly) any changes to either service, much less a "major overhaul".

  1. facebook_Steph

    Via Facebook

    Joined: Feb 2011

    -3

    Speeling...

    Oops, you spelled company "copmany" in the second sentence of the first paragraph. :)

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -5

    really?

    During the meeting, Apple was asked the about the prospect of streamed TV replacing conventional TV service and indirectly supported the claim, though it didn't confirm anything. "Yes," it said to the replacement prospect, adding that it would continue to add 'new media types' for end users.

    I never realized renting/buying and downloading video was considered a 'conventional' TV service, vs. streaming.

    Streaming is how TV is delivered over the air and on cable. Streaming is how 'on demand' works. It's a whole lot more conventional than the buy/rent model, which wasn't around 5-10 years ago.

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