Undercuts Wi-Fi only iPad equivalent

The Motorola Xoom has had its UK pricing announced by retailer PC World, which has listed the device for the US equivalent pricing of $730 on pre-order. This is around $100 less than the equivalent pricing for the 32GB Wi-Fi-only iPad in the UK. It also puts it on par with the Wi-Fi-only entry-level iPad 16GB while offering an additional 16GB of memory for a similar price. And, at least until this Wednesday, it also offers superior processing and graphics performance over the iPad.

The $800 pricing of the Wi-Fi plus 3G Xoom in the US has caused considerable controversy. While it took CES by storm in January winning the award for best in show, users were aghast at its launch pricing that put it well above the entry-level iPad in the US. The release of the Wi-Fi only model, with sharper pricing, was seen as critical to device gaining traction in the tablet segment currently dominated by Apple.

The announcement of the UK pricing will hearten Android fans looking to see Apple given a run for its money. At this stage, the Wi-Fi-only Xoom is expected to go on sale in the US for $600, on par with Apple’s Wi-Fi only 32GB iPad in the states.

By Electronista Staff