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Jobs: iPad outsold all Tablet PCs ever, Samsung misquoted

updated 05:50 pm EST, Wed March 2, 2011

Jobs touts iPad outselling Tablet PC but misquotes

Apple co-founder Steve Jobs used his iPad 2 event as a platform to criticize not just other mobile tablet makers but Microsoft as well. The original iPad's 15 million sales in 2010 not only gave it 90 percent of the market but saw it outsell every tablet to date, including Tablet PCs using Windows. Nine months was all it took to deliver "more than every tablet PC ever sold," he boasted.

The remarks are a symbolic embarrassment to Microsoft. It formally launched the Tablet PC platform with Windows XP Tablet Edition in November 2002 but has never accounted for more than a very small fraction of the larger tablet market. Adding multi-touch and a friendlier interface with Windows 7 has had little effect. Estimates for the platform have been low enough that shipments may have shrunk from about 1.5 million in 2009 to 1.25 million in 2010.

Tablet PC has been widely considered a personal obsession of original Microsoft CEO Bill Gates, who even as recently as 2010 has insisted that every tablet must have a pen and behave as much like a traditional PC as possible.

Jobs during the event on Wednesday specifically rejected this argument, not just for Microsoft but also for companies like HP, Motorola, RIM, and Samsung. The tablet was a "post-PC" device that had to be easier than a computer and have its hardware and software more directly integrated, he said. With the exceptions of HP and RIM, none of the other companies were making their own software and were instead approaching it from a PC-like perspective.

In criticizing other platforms, he also stressed their lack of apps. Android 3.0 and others were starting with less than 100 apps where the iPad already had 65,000. For them, 2011 was the "year of the copycats," but it was ultimately the iPad 2's year, Jobs retorted.

While most of the claims were accurate, Jobs made a significant mistake in attempting to downplay the sales of the Galaxy Tab. He cited a common interpretation of Samsung's fiscal results call that suggested real Tab sales were "quite small" when the company later corrected itself and said they were "quite smooth." Its performance was still less than a seventh of what Apple managed, and the company hasn't said how many of the tablets reached real customers rather than carrier and retail stores.

Android 3.0's overall performance remains to be seen without LG, Samsung and most others on the market, but Microsoft is currently in a holding pattern. It has devoted most of its attention to a tablet-ready Windows 8 with ARM processor support and might not have its own alternative until late 2012, two and a half years after the iPad first shipped.



By Electronista Staff
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  1. ilovestevejobs

    Fresh-Faced Recruit

    Joined: Feb 2007

    -128

    Ah, and thats why I hate this guy

    Steve Blowjobs
    1955 - 2011
    'May you be restless when you die'

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    +13

    Microsoft's options?

    Microsoft has only one option if it wants a significant piece of this market. As they have always done, the only way in is to commit a huge amount of resources and enormous amounts of money to the task. As Apple is not the only player, between them and Google, how much of the market can Microsoft hope to secure? Would it be worth Microsoft throwing literally billions at this task whilst diverting resources from its core businesses? The only way they could justify such action would be if they secretly believed that their core businesses were actually under threat from tablets and their OSes. Microsoft's response to Apple and Google (and HPalm) in this regard will be in proportion to their deepest fears. The more money they throw at this, the more scared they are!

  1. chas_m

    Moderator

    Joined: Aug 2001

    +21

    Steve may not have misquoted

    Since Samsung has been weasely about how many Tabs *actually sold* (ie to end users). I'm sure the actual figures will be surprisingly low -- a lot like the first few years of the Kindle (when Amazon was being willfully deceptive on actual sales).

  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    +11

    just one more thing ...

    it's not about Microsoft any more.

    Game over.

    All your base are belong to us.

    etc. etc.

    Apple is "stacking them deep and selling them cheap."

    [And you WILL want to upgrade to iPad3.]

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +11

    Bill Gates had a tablet dream...

    but it was a cockeyed one, at best.

    Microsoft had said that it was virtually impossible to sell tablets to consumers. They tried for ten years with various hardware models, couldn't manage to do it, so it must be impossible. Apple came along, built the iPad and consumers couldn't get enough of it. So, exactly where did Microsoft go wrong? I'm afraid the constant failure can only point to the greatest flaw of a Windows tablet and that is Windows itself.

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +8

    Why oh Why

    Does MS even continue this Tablet nonsense? They do not do what they are expected to do. A PA in my doctor's office had an HP windows tablet/laptop to keep notes on recently, and it was a five minute task to record my pulse, BP and temp. Hitting a hinged screen with a finger does not work. I take near-flawless notes on an iPad on a regular basis.

    They are truly the Black Knight of the gadget world.

  1. gnomehole

    Fresh-Faced Recruit

    Joined: Oct 2010

    +5

    Microsoft

    ... a memory grandfathers will tell their kids about. Make way for the Apple generation.

    As for misquotes... is that all you got?

  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: Jul 2009

    +7

    correction

    Samsung CLAIMED afterward claimed he said 'smooth' and not 'small'. From the context, small actually makes more sense than smooth...IMHO

  1. Makosuke

    Forum Regular

    Joined: Aug 2001

    +5

    That's gotta sting

    From Feathers:
    "Would it be worth Microsoft throwing literally billions at this task whilst diverting resources from its core businesses?"

    Two issues with that statement. One, there's absolutely no question about whether it's worth it or not--whether handheld computing turns out to be the "true" future of home data interaction or not, it's going to be a MASSIVE market, and MS currently has one horse in the race that has already shown its complete inability to compete. 15 million units isn't a lot to MS, but the simple fact that Apple just walked up and stole their lunch money in the space of a few months, and there are now multiple strong competitors trying VERY hard to get in on that action, illustrates that it's not something MS even has the option of ignoring.

    And second, divert what resources? MS has money coming out their ears--they can afford to throw literally hundreds of millions of dollars down their Online Business hole, which hasn't turned a profit ever so far as I know, and could afford quite literally billions flogging the XBox in hopes that it would become profitable by squeezing out one or more competitors (which in that case worked).

    MS's profit margins are so absurd on both Windows and Office that they can afford the cash to spend on pretty much whatever they want. The question isn't whether they have the resources, it's where they're going to focus them--is it going to be revamping Big Windows in hopes of it becoming relevant in the tablet market, or will they ditch it in favor of their Phone OS? I can tell you which I'd do, but they seem determined to stick to the Desktop branch.

    Who knows, maybe the Arm-ready Win8TabletEdition or whatever they're going to call it will be massively better than Windows 7 Tablet Edition. Personally, I'm not holding my breath, and even if it is, by the time it ships Android will be on at least it's second major tablet-focused OS release, and Apple will be on their third or fourth generation tablet hardware, and probably third OS release.

    I think the fundamental issue, though, is that Microsoft doesn't realize that almost no one who's not a geek actually LIKES Windows; they use it due entirely to inertia. Trying to make Windows As It Was compete with devices whose main selling point is that they're not anything like Windows seems unwise.

  1. imactheknife

    Junior Member

    Joined: Jul 2003

    +1

    ilovestevejobs^

    my friend said it best once and it fits here as well. You are just a pimple infested loser in life who sits behind his masterbation station and trolls around trying to build himself up to be cool, but just ends up being the pathetic loser that he always will be. Steve Jobs life will still worth more than yours when he dies. Get it?? So get a life and or better yet jump in front of the iBus next time...make sure I am driving too.

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