updated 12:10 pm EST, Fri March 4, 2011
ASUS aims for #2 spot in tablet market share
In an interview at CeBIT with a Russian tech website, ASUS CEO Jerry Shen revealed some of the company's future plans. These include a 3D tablet, Intel Atom-based netbooks that run on both MeeGo and Android as well as a Windows Phone 7 device. The 3D tablet, like the LG Optimus Pad will not require special glasses to view 3D content. It will also lack dual front and rear cameras, as the option is unpopular, ASUS found.
The company is also planning a so-called Superfone, which would sport a large, 4-inch touchscreen and powerful processors. Handsets and tablets will eventually get quad-core processors, Shen said, as that's what's needed for smooth playback of HD videos. The Superfone will be developed in conjunction with carriers and focus on specific countries, with China the first and main target.
A Windows Phone device will arrive in 2012, Shen said, with the focus for the rest of 2011 on Android devices.
As for netbooks, there will be both a MeeGo and Android version, with either powered by Intel's Atom CPU.
Another ASUS employee, Mae Wong, added that the company aims to garner a five to eight percent share of thetablet market by 2012, which would slot it behind Apple.
"We will be playing on the weaknesses of Apple," Shen said, citing that up to 30 percent of users want a hardware keyboard built into a portable computer and saying he believes ASUS has an edge in terms of processor choices compared to Apple. [via Engadget]