Printed from http://www.electronista.com

RIM chief marketer Keith Pardy quits before PlayBook launch

updated 03:35 pm EST, Fri March 4, 2011

RIM exec Pardy bows out ahead of tablet

RIM's Chief Marketing Officer Keith Pardy said on Friday that he was quitting the company for "personal reasons." He didn't explain the causes but said he had let RIM know a month earlier. The executive will stay in touch for the next six months to help transition over.

The timing is unfortunate for RIM, which is about to launch the BlackBerry PlayBook within a matter of weeks. As its first tablet and the first using its completely new, QNX-based mobile OS, the PlayBook is crucial to the company staying relevant just as the iPad 2 and Android 3.0 tablets are shipping.

A replacement hasn't been named for Pardy and could leave the company partially rudderless at the very point it's promoting the PlayBook.



By Electronista Staff
toggle

Comments

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +2

    Personal reasons?

    He can tell his life will be a living h*** if he has to come up with a marketing plan to get consumers to buy the PlayBook after the iPad 2 gets into consumers' hands. Why would any self-respecting consumer want a PlayBook?

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

iRig Pads

When it comes to mobile music products, IK Multimedia has positioned itself as one of the top suppliers. Right from the early days of ...

Sponsor

toggle

Most Commented

 
toggle

Popular News