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Samsung says Galaxy Tab 10.1 to stay the same, mum on price

updated 06:40 pm EST, Sat March 5, 2011

Samsung insists Galaxy Tab 10.1 still intact

Samsung on Saturday quickly but only partially backtracked from executive comments that raised the possibility of a last-minute Galaxy Tab 10.1 change to counter the iPad 2. The Android 3.0 tablet would ship "as scheduled" instead of the delays alluded to, though not confirmed, by mobile executive VP Lee Don-joo. He wouldn't say to Yonhap when the actual release would take place.

The company didn't rule out the price cuts mentioned by Lee. He had told the Korean publication on Friday that it was originally going to charge extra over the seven-inch Galaxy Tab but had second thoughts when the iPad 2 was unveiled at the same $499 price but with roughly the same performance as the Galaxy Tab 10.1.

Lee had seemingly validated Apple CEO Steve Jobs' arguments that many device makers wanted it to be the "year of the copycats" with observations that Samsung would correct the parts of the Galaxy Tab 10.1 that were "inadequate," sparking the delay rumors. He had singled out the dimensions as the weak point. Samsung had hoped to outdo the original iPad with a 10.9mm thick design but had been beaten by an 8.8mm iPad 2 with just as much speed and, it was presumed, battery life.

Fundamental changes to the ergonomic design of a device are rare just a few months or possibly weeks before it ships and weren't expected. Lee's statements and the follow-up comment don't rule out the company reacting to Apple with a sequel, though this might not show until 2012.



By Electronista Staff
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Comments

  1. charlituna

    Fresh-Faced Recruit

    Joined: Sep 2009

    -6

    they need to make changes all right

    But mostly in things like making sure they have Flash at release and it works.

    Also their marketing. Going after the exact same market in the exact same ways as the Ipad won't work.

    Going after the folks that feel the ipad is too restricted and want a 'real' tablet, that could.

  1. bigmig

    Fresh-Faced Recruit

    Joined: Jan 2004

    +25

    Totally predictable...

    Any time Samsung admits something negative, you can be sure they will try to retract it a couple days later. That's their M.O...

  1. SwissMac

    Fresh-Faced Recruit

    Joined: Aug 2006

    +13

    comment title

    They have to sell a minimum number of the device to breakeven and since it is rumoured the 2 million that went out were only sent out to agents, but not actually sold at retail to users they won't want to bring out a new model for fear of upsetting all the agents holding unsold items.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    +10

    Samsung Tablet

    Come one, Samsung. Make it thinner than Apple. How about 8.799999999mm, uh?

  1. Makosuke

    Forum Regular

    Joined: Aug 2001

    +13

    Little Late

    I don't know which is worse--having your top exec in the division say that your announced-but-not-yet-shipping product is "inadequate" compared to a competitor's product that is about to ship, or immediately following that with plans to change nothing and launch on schedule.

    Not that trying to redesign the thing at the last minute would be a good idea--it could end up with something like the useless PS3 sixasix "me too" feature, and they'll probably do much better to just ship as planned--but it just plain looks bad to be publicly admitting defeat before your product has even shipped, and doing nothing about it.

    This, of course, is why it's almost always a terrible idea to pre-announce products by more than a bit--you either steal your own thunder, or end up looking stupid when competitors have caught up (or passed you) before your next big thing even hits the market, when you've already blown your round of PR. You only get one round of public interest in most cases, so why waste it when somebody else is going to distract them with a different announcement before you've given them the chance to buy?

    If you'd kept quiet, you could either make changes without having egg on your face, or just ship as planned and at least get the standard new-product attention when people can at least go and buy it.

    While Apple's general lack of communication on medium-to-long term future platform plans is annoying to IT (although they do still have developer previews months in advance), not announcing products until they're pretty close to ready to go is one of the smartest things they do as a company--when people see a news story about the iPad 2, they can go buy one next week while it's still fresh in their mind.

  1. tonewheel

    Mac Enthusiast

    Joined: May 1999

    +11

    comment title

    Gee, not seeing many (any) of the previous weeks posters that touted this marvelous piece of equipment while bashing the iPad 2.

    Hello??

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001

    +31

    Can't Blame Samsung

    The iPad 2 caught them by complete surprise. Apple has never before had a big media event where they announced a newer, sleeker, faster, more powerful version of their product, yet sell it for the exact same price as before.

    I mean you all act like Apple does something like this three times each year.

  1. beg_ne

    Fresh-Faced Recruit

    Joined: Feb 2007

    +9

    Mass Havoc

    Jeez the iPad 2 is already causing mass havoc amongst the wannabe's and it's only running 4.3.

    We don't know any details about iOS5 yes, but come June/July iOS is going to get a big update these guys will be going back to the drawing board AGAIN to try to catch up to the iPad 2 with iOS5.

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