updated 10:10 am EST, Thu March 10, 2011
Purpose of union uncertain
Apple and Canon are laying the groundwork for a future collaboration, Canon Rumors alleges. Information is scarce however, to the extent that even the focus of the collaboration is unknown. Apple has a variety of digital imaging products which Canon might want to become involved with.
One suggestion is the next version of Final Cut Pro, with which Canon products might theoretically be integrated or promoted. The same could apply to the likes of iPhoto, iMovie or Aperture. Less likely is supplying camera components, as Canon specializes in compact and DSLR cameras, in which Apple has shown no interest; the latter also already has suppliers for its iOS devices.
Other Canon rumors circulating include potential interest in buying a medium-format camera maker, which would allow the company to step into the highest end of professional photography. It has allegedly been in talks with Hasselblad. Considered more dubious is the possibility of a May announcement for one or more mirrorless EVIL (electronic viewfinder interchangeable lens) cameras. At best, CR suggests, information points to Canon still being in exploratory stages.