updated 12:00 pm EST, Fri March 11, 2011
Analyst has Xoom sales at just 300,000 in Q1
Motorola Xoom sales might peak at just 300,000 devices in its first quarter, Morgan Keegan analyst Tavis McCourt said in a research note Friday. Checks saw an average of about two Xooms sold per day at Verizon stores, which led McCourt to the figure. Best Buy wasn't necessarily accounted for and might have added to the total.
So far, Motorola has declined to say how many of its inaugural tablet were moving but has implied that it was content. If accurate, however, the analysis could lead to a very low-key launch for the device, even if it will have only had the Xoom on sale for about five weeks for the quarter ending in March. Apple sold over 300,000 of the original iPad in just its first day and, with the iPad 2, could double that this weekend.
Most have credited hesitance to buy the Xoom to the decision to tie the initial Xoom launch to a 3G/4G Verizon model costing $800, or both more than a similar iPad 2 and $300 more than the starting price. A Atrix 4G. It was selling at much higher rates of three to four per store each day, but this was "disappointing" and redeemed only by Motorola starting almost from scratch in building its reputation on AT&T.
In side commentary on RIM, he didn't see the Verizon iPhone or new Android devices being more than "modestly" hurtful to BlackBerry sales. Sprint may have even had surprise success with the BlackBerry Style, McCourt said: there was reportedly consistent demand and possibly enough that it was trumping Android devices for sales.