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Extra-long iPad 2 lineups lead to estimates of 500,000 sales

updated 10:15 pm EST, Fri March 11, 2011

Piper Jaffray estimates 500K iPad 2s sold 1st day

Piper Jaffray analyst Gene Munster saw headcounts from long iPad 2 lineups as a sign that Apple may have had breakthrough launch day sales. He believed 400,000 to 500,000 iPads had sold based on increases at multiple Apple stores, especially flagships. The lineup at the 5th Avenue store in New York City had 1,109 in line on opening versus 730 for the original iPad; Minneapolis' Mall of America store more than tripled its lineup, from 105 to 334.

He acknowledged that the stores were a small sample but added that the much wider number of stores offering the iPad this time around, including Target, Walmart, and carrier stores, also meant many more devices moving out. Electronista has received multiple reports of stores like the Los Gatos location having run out, sometimes before those lined up before the doors-open moment had passed through. Apple saw online orders delayed to two to three weeks within a few hours.

At such rates, Munster estimated Apple would hit a million iPad 2 sales considerably faster than last year, when it took 28 days to reach the benchmark. International sales will be starting much sooner, just two weeks after the US versus almost two months between original iPad introductions.

By Electronista Staff


  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    I'd hate to be product mgr for Xoom or G-Tab

    was over at the Apple Store on Michigan Ave in Chicago tonight, I overheard five or six iPad2 purchases just around me in the last 30 minutes before closing. This was even after many of the models had sold out.

  1. thinkman

    Fresh-Faced Recruit

    Joined: Jan 2005


    Las Vegas

    There are 2 Apple stores down here - both on The Strip, and only a few blocks from one another. I lined up at the older/smaller one, and there were easily 500+; a rough guess, it was likely more than 700. The efficiency with which they handled the crowds was stellar. I was behind a couple from London, where it'll cost about 1/3rd more, and in front of a couple visiting from Brazil. I believe just about every culture was represented ;-O) Such fun!

  1. David Esrati

    Fresh-Faced Recruit

    Joined: Jun 1999


    Dayton Ohio-

    We don't have an official Apple store. The two local dealers- 1 said they didn't get ship notification- were expecting them Monday. Other said they'd have them- but didn't know how many at 11am. Neither take American Express- so no free double your warranty. Not an option.
    Best Buy had 50- with a variety, sold out by 6:20.
    Walmart had 2 sold out at 5.. Target had 5- all 32gb- and sold out at 5:10.
    Apple store in Cincinnati predicted sell out- line was still long at 6:30 - advised not to drive an hour to not get one.
    Didn't see firesale prices on first generation- $100 off. Doubt they will move that quickly.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: I'd hate to be product mgr for Xoom or G-Tab

    was over at the Apple Store on Michigan Ave in Chicago tonight, I overheard five or six iPad2 purchases just around me in the last 30 minutes before closing. This was even after many of the models had sold out.

    What??? You were in the Apple store, and you heard people buying iPads? You're kidding me! This is incredible news. I can't believe you're not a reporter on MacNN. "This just in, 5-6 people ordered iPads in the last 30 minutes in Chicago. Film at 11".

    And the next thing you're going to tell me is that, during that whole time in the apple store, as you hung out doing who knows what, you didn't hear one person ask for a Xoom or Galaxy tablet either!

  1. starwarrior

    Fresh-Faced Recruit

    Joined: Mar 2006



    Even as a fanboy and buyer of every machine since 1976 then I am still amazed at:

    Can there really be this many people as wise as me?

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    I can't believe that Apple had less than a million

    iPad 2s ready for distribution throughout the U.S.. Maybe Apple kept most of them for internet sales. I don't have a clue how fast Foxconn can assemble them, so maybe they're not stockpiled in larger numbers yet. I honestly figured Apple would have had at least two to three million iPad 2s ready for launch date based on a build rate of 3 million a month. I guess not.

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