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Analysts: iPad 2 completely sold out, 70% to newcomers

updated 07:50 am EDT, Mon March 14, 2011

Piper and Deutsche say iPad 2 sold out immediately

Checks by Deutsche Bank Chris Whitmore and Piper Jaffray analyst Gene Munster this weekend suggested that Apple had sold out of iPad 2s in record time. Both checked across retailers and found that no stores had stock left by Saturday. Whitmore had the most diverse look and found the sellouts true both across 50 Apple stores, 20 Best Buy and Walmart stores, and a blend of AT&T and Verizon carrier stores.

The Munster analysis also gave gave a possible look into the demographics. Although he chose a low survey sample of 236 buyers, about 70 percent of those he asked in line were new buyers. The bias was proof Apple was "expanding its base" and was key to cornering the tablet market by having as many as possible on its platform before they could consider Android, the BlackBerry PlayBook or another OS first.

The study did show that Apple was no longer catering chiefly to loyalists. While three quarters (74 percent) were Mac users when the iPad first appeared, they now represented just over half, at 51 percent, showing a near-even balance with Windows users. Kindle owners were also now a larger portion, as 24 percent said they had the e-reader. In a possible worry for Amazon, 37 percent said they were buying an iPad either to replace the Kindle or instead of one.

Virtually none were replacing their iPhones or computers with the iPad. Apple's "post-PC" label wasn't yet valid, according to the study.

Device buying was split virtually evenly across every model. The 32GB capacity was the most popular at 41 percent, but 16GB and 64GB were nearly evenly divided at almost 30 percent. Despite the higher price, 3G was nearly as popular at 47 percent versus 53 percent. Early adopters may be skewing the results since they tend to be more willing to buy higher-end models.

Piper Jaffray in the end believed that Apple hadn't reached the one million unit mark, as claimed elsewhere, but believed that it was nearly halfway to the goal within hours at between 400,000 to 500,000 units.

By Electronista Staff


  1. Parky

    Mac Elite

    Joined: Oct 1999



    "Post-PC" does not mean 'instead of PC', it means new devices that are being developed / sold now the PC market has reached it's maximum penetration.

  1. AllanCook

    Fresh-Faced Recruit

    Joined: Jun 2006



    The pop-up store in downtown Austin had 64 GB white iPad2s yesterday afternoon.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Apple fanbois like to believe that post-PC means

    consumers dumping their Windows PCs to use the iPad exclusively. That's a nice dream but, unfortunately, they still need that PC to sync and backup their iPads. I'm merely hoping for a halo effect that iPad 2 users will eventually dump their Windows PCs and buy some Mac to replace their Windows PC in the future. I'm hoping that Steve Jobs meant post-Windows PC era. I know I'm not giving up my iMac or MacBook Pro for an iPad. They all have a place in my computing life, so nothing gets replaced by another device. Amount of usage by a particular device changes but that's about all.

  1. pairof9s

    Senior User

    Joined: Jan 2008


    PC fanbois to think Apple is going to go away. Suck on it, Ballmer Youth!!


  1. rbodgers

    Fresh-Faced Recruit

    Joined: Feb 2010



    Parky is right. "Post-PC" refers to how people USE computing devices, not which ones they purchase. I still need my laptop, for example. But 90%+ of my time spent on personal tasks (email, web, music, news, etc.) is done via my iPad. I open my laptop about twice a week now.

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999


    Selling Out

    It's easy to have a total sell-out if the initial supply is constrained or inadequate. Is 500,000 sold out better than 700,000 and still selling in marketing terms? I don't know.

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