Verizon already taking 12% of iPhone market share?
updated 06:55 pm EDT, Tue March 15, 2011
Numbers from ad network show quick jump from AT&T
Verizon may have already taken more than 12 percent of iPhone users in the US market, according to numbers gathered by mobile ad network Chitika. The company's data is based on a 24-hour rolling period, which logs iPhone web usage and ties each device to a specific carrier. If the numbers are accurate, it suggests AT&T's share of iPhone users may have already dropped to approximately 87 percent.
Verizon and AT&T have yet to release specific numbers regarding the migration of iPhone owners between both networks, though AT&T wireless executive Ralph de la Vega recently said the number was "within our expectations."
Despite a seemingly low retail turnout for the iPhone 4, Verizon executive Dan Mead argued that the carrier was achieving satisfactory sales. He blamed the low traffic on extremely high pre-order sales, which set a new record for the company.
Fresh-Faced Recruit
Joined: Feb 2008
but is it an expanding market?
To say that "...AT&T's share of iPhone users may have already dropped to approximately 87 percent" is a bit misleading, or at least incomplete, because it doesn't explain whether that market share is due to AT&T *losing* customers to Verizon vs Verizon *adding* new iPhone customers on top of AT&T's existing ones. Either way AT&T could go *down* in market share, but in the former case they're actually *losing* iPhone customers.
To put it differently, if the *total* iPhone market were to double, then AT&T's market share could fall to 87% at the very same time that they almost double the number of iPhone customers they have.