'If you don't have an iPhone' ads argue Android is lacking
updated 07:45 am EDT, Thu March 17, 2011
Apple runs 'if you don't have an iPhone' ad blitz
Apple late Wednesday rolled out a trio of TV ads (below) marking a shift in its iPhone pitch. The new spots all suggest what happens "if you don't have an iPhone" and show what users would be missing. Going without means missing out on the App Store, having "an iPod in your phone," and getting iBooks.
Despite the negative start, all have a positive tone and show what each core component can do, highlighting the Delta and Starbucks apps, Genius song recommendations and getting a bestselling book.
The ads suggest Apple is more directly conscious that it may have given up the lead in US smartphone market share to Android and is hoping to steer potential buyers by reminding them of what they might be giving up. None of the commercials mention carriers, but the availability of the iPhone on Verizon leaves Apple marketing to customers who would be the most likely to jump to Google's platform.
Apple's main advantages are the iPod and iTunes, where Google doesn't yet have an equivalent store or a rich media player built-in. The App Store is mostly an edge for size, at over 350,000 apps versus roughly 120,000, but most Android users don't need iBooks as they can often get a larger catalog through the Kindle app, which in some cases is already preloaded on the phone, or through Google Books.







Fresh-Faced Recruit
Joined: Oct 2010
Android vs iPhone
Android: an OS from a company that can't design its own hardware, for hardware companies that can't design their own OS.
iPhone designed by Apple. iOS designed by Apple.
Nuff said.