'If you don't have an iPhone' ads argue Android is lacking

updated 07:45 am EDT, Thu March 17, 2011

Apple runs 'if you don't have an iPhone' ad blitz


Apple late Wednesday rolled out a trio of TV ads (below) marking a shift in its iPhone pitch. The new spots all suggest what happens "if you don't have an iPhone" and show what users would be missing. Going without means missing out on the App Store, having "an iPod in your phone," and getting iBooks.

Despite the negative start, all have a positive tone and show what each core component can do, highlighting the Delta and Starbucks apps, Genius song recommendations and getting a bestselling book.

The ads suggest Apple is more directly conscious that it may have given up the lead in US smartphone market share to Android and is hoping to steer potential buyers by reminding them of what they might be giving up. None of the commercials mention carriers, but the availability of the iPhone on Verizon leaves Apple marketing to customers who would be the most likely to jump to Google's platform.

Apple's main advantages are the iPod and iTunes, where Google doesn't yet have an equivalent store or a rich media player built-in. The App Store is mostly an edge for size, at over 350,000 apps versus roughly 120,000, but most Android users don't need iBooks as they can often get a larger catalog through the Kindle app, which in some cases is already preloaded on the phone, or through Google Books.








By Electronista Staff

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Previous Comments

  1. ASathin8R

    Fresh-Faced Recruit

    Joined: Oct 2010

    +25

    Android vs iPhone

    Android: an OS from a company that can't design its own hardware, for hardware companies that can't design their own OS.

    iPhone designed by Apple. iOS designed by Apple.

    Nuff said.


    Comment buried. Show
  1. Dace

    Mac Elite

    Joined: Jul 2002

    -11

    Dont like the new slogan

    "If you don't have an iPhone, you don't have an iPhone" ??? Thanks for stating the obvious

    I'm assuming they meant there is only 1 iPhone, accept no substitutes. Would have been better if they had just said "If you don't have an iPhone then you're missing out". Then again, they get to repeat "iPhone" in the slogan they went with and repetition always works to get into peoples heads.


  1. bobolicious

    Fresh-Faced Recruit

    Joined: Aug 2002

    +11

    kindle is on iphone too

    so that criticism would seem moot?


  1. koolkid1976

    Fresh-Faced Recruit

    Joined: May 2003

    +9

    Re: Don't like the new slogan

    I like the new slogan. They are saying there is so much you are missing out on by not having an iPhone, that it could take a while to list them all. So if you don't have an iPhone, you might as well just end the conversation there..."you don't have an iPhone."


  1. Cronocide

    Fresh-Faced Recruit

    Joined: Nov 2010

    +1

    I don't have an iPhone...

    8. ( Sad day.


    Comment buried. Show
  1. DerekMorr

    Fresh-Faced Recruit

    Joined: Mar 2010

    -10

    What curious ads

    Hmm. This is a curious set of examples from Apple. Most of the apps they showed have Android versions. In the first ad, on the first page of the App Store (at 0:06) we see these apps:

    Evernote - https://market.android.com/details?id=com.evernote
    Twitter - https://market.android.com/details?id=com.twitter.android
    NYTimes - https://market.android.com/details?id=com.nytimes.android
    Epicurious - https://market.android.com/details?id=com.epicurious
    Cut the Rope - No Android version (but one is in the works) - http://www.droid-life.com/2011/03/01/cut-the-rope-for-android-nearing-release-preview-goes-live/

    On the second page (0:07) we see these apps:

    TripAdvisor - https://market.android.com/details?id=com.tripadvisor.tripadvisor
    Booking.com - https://market.android.com/details?id=com.booking
    Urbanspoon - https://market.android.com/details?id=com.urbanspoon
    Southwest Airlines - https://market.android.com/details?id=com.southwestairlines.mobile
    Room 77 Hotel Room Search - Android version in the works - http://www.room77.com/blog/?p=10

    As they scroll through the list, you can see these apps:

    OpenTable - https://market.android.com/details?id=com.opentable
    Kayak - https://market.android.com/details?id=com.kayak.android
    Cheap Gas! - No Android version; but there is GasBuddy - https://market.android.com/details?id=gbis.gbandroid
    American Airlines - https://market.android.com/details?id=com.aa.android
    Orbitz - https://market.android.com/details?id=com.orbitz
    Wifi Finder - no Android version, but there are several equivalents
    Fly Delta - https://market.android.com/details?id=com.delta.mobile.android
    TripIt - https://market.android.com/details?id=com.tripit
    NyTimes The Scoop NYC - No Android Version

    They also show these apps

    Ebay Fashion - No Android Version (although I'm not sure how this differs from the regular ebay app)
    Chase - https://market.android.com/details?id=com.chase.sig.android
    Whole Foods Market Recipes - No Android Version, but there is a mobile web site that works well - http://m.wholefoodsmarket.com/
    Economist - No Android version yet; a tablet version is under development - http://www.youtube.com/watch?v=q2QpdgT4Rok
    Starbucks Card Mobile - A third-party version - https://market.android.com/details?id=com.birbeck.starbuckscard
    IMDB - https://market.android.com/details?id=com.imdb.mobile

    Regarding the other ads, Android users have a variety of music player apps to use. I use DoubleTwist with AirSync, which syncs my music from my laptop to my phone over the wireless network in my house. It even syncs my iTunes playlists, which is very handy. For books, Android users have the Kindle, Nook, and Google Books apps (as well as several others).

    Sorry, Apple, but I'm calling shenanigans on this. Android users don't live in some poor impoverished app ecosystem. These ads just smack of desperation.


  1. J2-Droid

    Fresh-Faced Recruit

    Joined: Mar 2011

    -8

    Wait, I don't have an iPhone either.

    But my Android does every that the iPhone does in those three TV ads and the Delta app has a higher rating.

    I might not have an iPhone but I know that Android is powerful enough to run on just about any mildly compatible hardware, even the iPhone. And I have the satisfaction and piece of mind knowing that Google is not raping their publishers.


  1. mqualben

    Fresh-Faced Recruit

    Joined: Nov 2001

    +1

    Android mixed bag

    My Android-based phone is inexpensive but sloppy. Most apps that I've quit still run as background processes. Horrible battery life. It won't connect to the web outside of WiFi until I disable and re-enable the setting for "Data on Mobile Networks." The built-in music player sucks, but there are decent 3rd-party players out there. I miss iOS's text editing...handles to drag the selection, magnifying glass, Cut/Copy/Paste menu right above the text selection...lacking in Android. The display kept going to sleep while loading web pages. I'm a patient nerd who can fix some of these issues and put up with the others, but prefer using my good ol' iPod touch for surfing on the toilet. If/when I can double my monthly cell phone budget, I'll get an iPhone.


  1. aussiearn

    Fresh-Faced Recruit

    Joined: Jan 2011

    +1

    I Like it :-)

    Nice tone, shows off what the iPhone can do very easily, and suggests the obvious that Android, as a Windows PC, has to be managed more.... enough said!


  1. Inkling

    Fresh-Faced Recruit

    Joined: Jul 2006

    -4

    Mean and muddled policies

    I have two iPhones, but I also wonder what apps Apple's likely to yank from them come July. Will it be Netflix or the Kindle app? Or will Apple concentrate on smaller publishing or subscription services that I might happen to like? Who knows? Apple isn't saying and even after the dust on on the current uncertainty settles, we still don't know Apple's future moves will be. Apple's somewhat justified mania about product secrecy has mutated into a bizarre secrecy about app approval policies. The policies themselves are bad, and secrecy makes them even worse.

    One thing is certain. If you don't have an iPhone, you don't have to fret over Apple's mean-spirited and muddled app approval policies.


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