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Intel failed to poach HP PC head for exec spot

updated 12:25 am EDT, Mon March 21, 2011

Intel tried to poach HP PC leader Bradley

Intel tried unsuccessfully to grab one of the cornerstone executives of HP's computer business, sources said early Monday. The chip designer had reportedly been looking to get Todd Bradley, HP's Executive VP for the Personal Systems Group that covers the PC business, for a "senior position" at Intel. The WSJ hadn't learned what that position was but understood Bradley had turned it down earlier in March.

Speculation has mounted that Bradley would have been hired on as Chief Operating Officer. At Intel, the position is often designated not long before the CEO retires. Current CEO Paul Otellini was nominated to the spot in 2002 and took over the leadership of the company in 2005.

Intel spokeswoman Laura Anderson rebuffed any short-term need to pick a successor to Otellini. The top official still has five years before he retires and has given an ample amount of time to choose a replacement, Anderson said.

Candidates inside the company, where Intel normally prefers to source its CEOs, are quickly growing short. Fellow Executive VP Sean Maloney is unofficially suspected of being on the short list for candidates but is still recovering from a stroke a year earlier.

A COO pick might be important to the company. Otellini oversaw a much-needed emphasis on notebook processors, introducing the Core series of chips, and helped fend off AMD's incursion into the desktop. He has still come under fire for a slow approach to mobile that saw ARM partners like Apple and Google virtually walk away with the markets for smartphones and tablets. Amends have only just recently been coming about, including the buyout of Infineon and plans to have a truly smartphone-ready Atom chip by the end of 2011.

Bradley wouldn't have helped Intel out directly in phones or tablets but has had valuable experience keeping HP at the top of the home PC market and a strong showing in business.

By Electronista Staff


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    Intel Corp., which long has chosen internal candidates for most of its top management jobs, recently negotiated with a prominent Hewlett-Packard Co. executive about taking a senior position at the chip maker, people familiar with the matter said.

    The executive—Todd Bradley, who heads H-P's personal-computer business—decided earlier this month to remain with the company, the people said.

    But the negotiations underscore Intel's willingness to consider unusual measures to strengthen its management ranks as the company faces the difficult task of identifying an eventual successor to Chief Executive Paul Otellini. An executive vice president regarded as the most likely candidate among Intel's top managers, Sean Maloney, is recovering from a stroke he suffered a year ago. Another potential candidate, Patrick Gelsinger, left Intel in 2009 to join EMC Corp.

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