Printed from http://www.electronista.com

News Corp may offload MySpace to Vevo

updated 07:00 pm EDT, Mon March 28, 2011

MySpace rumored dumped to joint venture with Vevo

News Corp's plans to offload MySpace may have it move the social network to the music video site Vevo, insiders said. While tentative, the strategy would see MySpace sold to Vevo in return for a share of the project. Bloomberg's sources suggested it would bolster the music videos with artist and fan pages as well as MySpace's other music content.

They added that it was possible the deal might not go ahead and that there were "several parties" still considering their own moves. None of the involved companies agreed to comment.

MySpace has fallen fast in the past two years as Facebook's dominance and a lack of clear incentives to visit have driven members away from the early social site. Just in February, its global visitors dropped 29 percent to 62.6 million. News Corp has gone from hoping for a turnaround to actively planning for a sell-off. A major redesign focused on music did little to help the website, although the new mobile page has been relatively popular and a rumored incentive for outsiders to buy the company.

Vevo, meanwhile, has been on an upward path and was the fifth-largest US video site in comScore's ranks, pitting it against its frequent partner YouTube.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News