updated 01:25 pm EDT, Mon March 28, 2011
Netflix Canada lands deal for Paramount movies
Netflix significantly boosted its presence in Canada on Monday. The movie streaming service said it had landed a multi-year deal to bring new movie and TV shows to the service's streaming-only service in the country, covering about 350 titles that include more recent movies like Iron Man 2 and The Curious Case of Benjamin Button. The agreement includes exclusive subscription TV rights to first-run movies and puts movies in the "premium pay TV window" for releases.
The service first came to Canada in the fall but was criticized for a lack of content relative to the US. In many cases, Canadian rights aren't directly managed by the same company, as in the US, and have forced Netflix to renegotiate deals separately or else go without. The deficit has encouraged use of its disc-only rival Zip or pay-per-title alternatives like iTunes.
Support for Netflix has also been somewhat limited and saw belated Xbox 360 support, although the iPad, iPhone, Apple TV, and some home theater equipment had it from the start.