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Dell insists iPad can't succeed in enterprise

updated 09:00 pm EDT, Tue March 29, 2011

Dell exec certain iPad will fail in enterprise

Dell's head of global enterprise marketing Andy Lark told CIO in an interview Tuesday that he was certain the iPad would be overtaken in the enterprise by Android and Windows. He saw the runaway sales as having created the market for tablets in the office but that a "diverse, open, connected" approach would ultimately win. Dell would succeed because it had a "very considered" approach that included more than one operating system and addressed the workplace, not just the home, like Apple.

The executive made questionable claims as to what might hold Apple back. He argued that an iPad with a "keyboard, a mouse, and a case" would cost between $1,500 and $1,600, well in excess of the actual combined cost. Although Android tablets only just entered the market in the fall and combined had just reached a few million sales, three million of which were Samsung's lifetime Galaxy Tab sales, he was convinced Google had already taken a lead. "The challenge they've got [at Apple] is that already Android is outpacing them," he claimed.

Dell's history with tablets has been long but largely uneventful. It has been selling traditional convertible tablets such as the Latitude XT series but continues to sell them only to niche industries, such a some artists, doctors, and in-the-field workers. It just recently tried its first real pushes into the mainstream with the Streak, Streak 7, and Insprion Duo (pictured). All of these have been limited to just a handful of sales outlets and have never sold in enough numbers for Dell to boast of its results.

Apple sold about 14.8 million iPads in 2010, more than all Windows tablet PCs ever made, and has been cutting into the enterprise with 80 percent of the Fortune 100 using the iPad in some capacity, often in volumes above any earlier tablet efforts. Android 3.0, Google's first true tablet-native OS, has only been on the market for a month and hasn't yet had time to prove whether it can climb to iPad levels.



By Electronista Staff
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Comments

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +51

    Denial *IS* A River in Egypt ...

    ... just so happens that there's some mind-altering drug in its water. And this guy's been drinking barrels from it.

  1. ryanjo

    Fresh-Faced Recruit

    Joined: Oct 2001

    +34

    Dell policy

    He failed to mention Dell's practice of knowingly including defective parts in their products, as they did for years in the Optiplex business workstations.

    Marketing people...how do they sleep at night?

  1. PRoth

    Fresh-Faced Recruit

    Joined: Aug 2008

    +24

    @Foe Hammer

    Good comment, had a good laugh. Thanks!

  1. dstark93

    Fresh-Faced Recruit

    Joined: Mar 2011

    +26

    Gotta love people who think they are experts!

    Gotta love people who think they are experts talking out of their a**! This is about as good as the earlier prediction that Win 7 phones are going to rule the market by 2015!

  1. jimd12271

    Fresh-Faced Recruit

    Joined: Mar 2011

    +44

    Seriously?

    The current pace and direction of the mobile and tablet space must be frightening to a company like Dell. For almost 20 years Dell has produced uninspired products which depended on falling costs of Chinese components and a Windows monopoly to survive.

    For the first time in a long time Dell can't win on price alone and waiting for Microsoft's bully power isn't an option. Denial isn't likely to improve their position in this arena.

    Perhaps they should liquidate the company and give the money back to the shareholders. At least companies like HP are attempting to control their own destiny.

    Jim

  1. Cronocide

    Fresh-Faced Recruit

    Joined: Nov 2010

    +39

    The black iPad just isn't professional looking

    A professional business workplace needs neon-blue bricks that swivel. Leave those slim iPad toys at home.

    :)

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +20

    Michael also said...

    That Apple should buy back all the AAPL and return money to the share holders. So much wisdom.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +12

    Michael also said...

    That Apple should buy back all the AAPL and return money to the share holders. So much wisdom.

    Will someone do the math. $499 plus keyboard, mouse, and case...

    499
    69
    69
    100
    ===
    800

    Wait, let's use the $829 model

    800 + 370 = $1170

    Where did the money go? Even Apple doesn't have that much profit margin to speak of...selling $1170 worth of stuff for $1600—on top of the already-fat profit margin.

  1. joecab

    Fresh-Faced Recruit

    Joined: Apr 2004

    +29

    poor "beleaguered" Apple

    I almost miss the old days when everyone would point to Apple's market share and stock price as proof they couldn't succeed.

    Almost. Karma's a b--ch, Dell. And you're paying the price now.

  1. Tofino

    Fresh-Faced Recruit

    Joined: Apr 2005

    +21

    Comedy Gold

    Almost feeling sorry fir Dell. Almost.

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