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O2 UK makes tethering free on existing plans

updated 11:50 am EDT, Tue March 29, 2011

O2 UK drops tethering fees

O2 UK took a cue from Canadian carriers on Tuesday and dropped the premium tethering fee on its monthly plans. Any of its regular Bolt On plans, including the basic £3 ($4.80) 100MB plan, offer tethering for free. It had previously asked for £7.65 ($12.23) regardless of the tier and often more than doubled the price of data.

The strategy is similar to some European carriers and virtually all major Canadian networks, where data isn't given special treatment based on which device is using it. US carriers like AT&T, Sprint, and Verizon have often demanded a separate fee for tethering and have in recent years imposed a separate limit. AT&T's more recent DataPro tethering plan is a slight change as it increases the data cap but is still required to do anything while the phone is attached to a computer.



By Electronista Staff
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Comments

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003

    +2

    A joke.

    Don't get me wrong, i'm with att for more than just the iPhone, but it's really a joke how they handle text & data pricing. MMS/SMS should be 2 dollars a month for unlimited, and data should be 8 and 16 dollars vs 15 and 25. You realize how many people signed on and got the 15 dollar plan to have an iPhone 4? Imagine how many more customers att would get if they drastically lowered data and text plan prices? I feel the minute pricing is fine, especially in light of the roll over minute feature, but data and messaging needs to come down.

    - A

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    +5

    Bits is Bits

    Why DOES it matter how I am accessing the bits on your network if I am paying for the bits?

  1. cal6n

    Junior Member

    Joined: Nov 2003

    -1

    OK Vodafone...

    Your move!

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    +2

    One per customer

    The reason Telcos don't like tethering is that it becomes possible for more than one person to simultaneously use the same connection with greater efficiency of use. They prefer the "one per customer" approach, there's more money in it, pure and simple.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    Re: A joke

    MMS/SMS should be 2 dollars a month for unlimited, and data should be 8 and 16 dollars vs 15 and 25. You realize how many people signed on and got the 15 dollar plan to have an iPhone 4? Imagine how many more customers att would get if they drastically lowered data and text plan prices?

    You, I can tell, never ran a company. It's all a question of demand. People are willing to pay $15 for unlimited texting. Why would you reduce it to $2?

    They're making $5-15 per person on these text plans who sign up for it. And so many sign up for it. Would 7 times as many people sign up for unlimited texting if they reduced the price to $2? I doubt it, since so many probably already sign up for unlimited now.

    And how many customers would ATT get if they lowered their data prices? Well, probably a lot. And then they would hear a bazillion complaints about the really slow speeds and disconnects and all the other complaints iPhone owners had when it first launched (and up through yesterday). Thus they get to spend all that new money (and most likely a lot more) upgrading all their locations to support all their customers.

    How exactly is that better?

    Oh, and Apple should lower their prices! An iPhone should cost no more than $100. Macs should be at least 30% cheaper. Why should we have to pay these over-inflated prices? Just because apple wants to make money. That's a lame excuse. They should be in business just to give us stuff.

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