Printed from http://www.electronista.com

Videotron parent forcing TV shows to pull shots of iPhones

updated 02:05 pm EDT, Tue March 29, 2011

Videotron tries to take iPhones out of TV shows

Videotron's parent company Quebecor has been pushing movie and TV show producers to omit any shots with iPhones, talks with local producers have uncovered. Independent producers have been grilled by Quebecor's TVA wing over whether characters use Apple's handset, how often it shows on the screen, or whether there are any audio giveaways that one is being used. Cyberpresse was told that TVA has sometimes only "suggested" changes for shows less connected to its network, but when the series has been supervised by TVA, it has ordered producers to use phones on Videotron's network, like the Nexus One.

The only exceptions have been when technology has been the centerpiece, such as when Caroline Héroux, the producer of the series Lance et compte: La déchirure (Shoot and Score: The Tear), made TVA promise that two main characters kept the iPhones instrumental to their roles on the show. Destinées (Destinies) producer André Dupuy said he wouldn't object as long as it didn't compromise the integrity of the show, but he "wouldn't be surprised" if an explicit order came down from TVA banning iPhones.

Attempts to hide competing products by parent companies, and to highlight their own, are fairly common elsewhere but only periodically come up in the cellphone world, appearing less often with independent producers. Sony was expected to make sure characters were using Sony Ericsson phones in the Bond film Casino Royale, for example, but it was also controlled entirely by Sony's Columbia Pictures.

Videotron's need to go with the 1,700MHz 3G band for its young network locked it out of getting the current iPhone and may be a sore point for Quebecor, since Bell, Rogers, and Telus have all had no such problems. Carrier executives may have leaked long-term plans by claiming a 1,700MHz-native iPhone was coming late last year, but it has yet to arrive and might not show at the earliest until late summer or early fall with the iPhone 5.

Spokespeople for Videotron and TVA declined to comment on the original story after multiple attempts to get in touch.



By Electronista Staff
toggle

Comments

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    +12

    Videotron = lame

    Enough said.

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008

    +4

    Get

    a life...

    FFS.

  1. erics

    Fresh-Faced Recruit

    Joined: Sep 2010

    0

    Separtist..

    Ok thats enough for me to want to separate as their own Province :P
    LOL!

  1. DrSkywalker

    Fresh-Faced Recruit

    Joined: Mar 2011

    +6

    Silly Pepsi's

    We always have to put up with this nonsense...

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    so...

    Attempts to hide competing products by parent companies, and to highlight their own, are fairly common elsewhere but only periodically come up in the cellphone world, appearing less often with independent producers.

    That's because independent producers tend not to have other lines of business, and, as such, can sign deals with whatever company shoots them a load of cash to feature their product (look at how many shows seem to be pushing more and more product, either subtly or not). Shows where the producers have large parent companies are basically paying them to feature their product, or at least not paying them to feature products from other companies.

    Do they expect "Texaco Theater" to have their people talking up about the great gas and service at Exxon?

    Sony was expected to make sure characters were using Sony Ericsson phones in the Bond film Casino Royale, for example, but it was also controlled entirely by Sony's Columbia Pictures.

    And so? How is this different than the car Bond drives? Or the watch he wears? Or the beer being downed in a bar scene? Or a soda on a table? These are all paid by someone to get some benefit (or paid through the use of product of service).

  1. chas_m

    Moderator

    Joined: Aug 2001

    +3

    Lawsuit

    In the US this would immediately prompt a lawsuit. Up here, it won't -- but hopefully there will be some calls of condemnation. It's one thing to feature your own products in the shows you produce -- no problem there -- but to attempt to censor other product placement in shows you don't produce creates a chilling effect (producers will assume that their show won't get a good shot at success on Videotron if they decide that another phone is the right product for their storyline).

    That's flat-out artistic censorship and should be condemned. It's also a perfect example of corporate overreach.

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005

    -4

    Dumb French Canadians

    ahahahahahaha... who gives a rats a** about quack-becor... little babies that can't sell their sh*t phones.

  1. mattack

    Fresh-Faced Recruit

    Joined: Aug 2009

    0

    Blurring out is worse than not blurring out.

    >Do they expect "Texaco Theater" to have their people talking up about the great gas and service
    >at Exxon?

    No, but the funny thing is that when stations blur out competing products (I notice it mostly on MTV), it makes me pay FAR FAR more attention to the blurred out product, and sometimes I will go out of my way to figure out what is being blurred out.

    BTW, I do not give them credit for doing this intentionally, because the credits often mention 'support by' the non-blurred out products.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News